Don't be afraid to get creative. Dont Build Links Build Relationships Spending energy to understand the audience Make the customer the hero.
  • “Don’t be afraid to get creative and experiment with your marketing.”
    - Mike Volpe, CMO, HubSpot

  • “Don’t build links. Build relationships.”
    - Rand Fishkin, Founder, Moz

  • “Spending engergy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and disciple to the process.”
    – Nancy Duarte, President & CEO. Duarte Design

  • “Make the customer the hero of your story.”
    - Ann Handley, Chief Content Officer MarketingProfs

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