On June 29, Twitter updated its sharing processes with other social media platforms, impacting how updates may be synched with other social media platforms, such as LinkedIn.
What does this mean for you?
Sharing posts from LinkedIn with Twitter will still be possible; however, to do so, you must first post them on LinkedIn, versus posting them on Twitter first. By posting to Twitter first, the update may not appear on LinkedIn as it has in the past.
Per an update email received from LinkedIn, “Any conversation you start on Twitter will no longer be automatically shared with your LinkedIn network, even if you synced your LinkedIn and Twitter accounts.”
To remedy this, when updating your status on LinkedIn, click the Twitter “Share” icon to post the information to Twitter.
“This will automatically push your update to both your LinkedIn connections and your Twitter followers,” said the LinkedIn Team email. “Also, your Twitter account will continue to appear on your LinkedIn profile page.”
Other Ways to Share Content from LinkedIn
LinkedIn offers many ways to share content with your followers, including:
- Home page or profile: Posting a status update 3-5 times per week helps to increase your LinkedIn profile ranking, as well as search engine optimization and Klout scores. Consider posting status updates about what you’re reading, news your clients may be interested in, and helpful tips.
- Group discussions: Commenting on or starting a discussion topic also helps to increase your profile on LinkedIn. It is also helpful for search engine rankings.
- LinkedIn Today: LinkedIn’s daily news feed offers share icons for each story. You can click on a story to share, like, or post to your status update. When doing so, your action is reflected on your status update.
- Websites: Using a LinkedIn sharing bookmarklet is a convenient way to share content on LinkedIn directly from your website.
- “Liking”: As with some other social media platforms, simply “liking” content on LinkedIn shares this status with your network. However, it’s not currently possible to “like” a comment made on some else’s update.
This LinkedIn Sharing video also helps explain the many ways to post and share content to positively impact search engine rankings; to keep your network informed about what you’re working on or reading; and to easily share content among social media platform.
How are you using LinkedIn to increase your online presence?