In early April 2024, you may have received an email from Google Analytics announcing the cessation of data storage for your Universal Analytics (UA) account. You might have scratched your head and wondered what the techno-mumbo-jumbo was telling you. Here’s a summary and action items you’ll need. When is it effective? According to the memo, […]
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Maintaining a blog is crucial for B2B companies aiming to establish their brand, connect with customers, and drive leads. However, the path to creating a successful blog is fraught with potential missteps. Missteps and Solutions Here are the top five blogging mistakes B2B companies make, along with strategies to navigate these challenges effectively. Lack of
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If your accounting firm is using Instagram in its social media mix, these two hacks could be a game changer. What are Instagram pinned posts and reels? You can choose up to three posts or reels to “pin” (or feature) at the top of your firm’s Instagram profile. They appear there until you remove the
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It refers to any ad that probably shouldn’t work but does, by highlighting its intentionally lower quality or causing confusion. Why do they stand out? The ads abandon some basic design and advertising principles in exchange for gaining attention. What are their features? Why does it work? Is it right for every brand? They are
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St. Patrick’s Day is right around the corner. Rather than sharing a nice quote or fun beer-related image on St. Patrick’s Day, here are seven alternatives you can whip up quickly instead. 7 St. Patrick’s Day Content Ideas Green Themed Financial Tips Create a series of “green” (money-related) financial tips that play on the St.
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