What this change means for your accounting firm. If you haven’t heard yet, Google just announced the biggest Search update in over 25 years. For busy CPAs and accounting professionals, that’s worth paying attention to because it changes how your potential clients will find you online. What Google Actually Changed Google introduced a completely re-imagined, […]
Step-by-Step Instructions Rather than saving Claude prompts in a Word document or on a shared drive, create a skill. A Claude skill is a reusable instruction you install once and trigger with a single slash command, in any chat. What is a Claude Skill? A skill is basically a set of instructions saved in a
Stop saving prompts. Create a Claude Skill instead. Read More »
Want to know if AI tools like ChatGPT, Perplexity, or Gemini are sending people to your website? Good news! You can find out right in Google Analytics (GA4). In this step-by-step guide, you’ll learn how to build a free AI Visibility Report using GA4’s Explore feature. No fancy tools needed. What Is a GA4 AI
Seasonal Marketing Ideas That Actually Work for CPAs When clients are in vacation mode, it’s tempting to put your firm’s marketing on hold. But here’s the thing, the competition is doing just that. Which means this is your chance to stand out. Summer marketing doesn’t have to be flashy—it just needs to be consistent, creative,
Now is an ideal time to shake up your firm’s marketing strategies with these eight sizzling summer marketing tips to attract new clients and retain existing ones. Marketing Tips Here are eight marketing tips to help your accounting firm heat things up this summer. 1. Update Your Website Your website is often the first point
