Using AdWords Extensions to Target Leads

If you’re not using AdWords—either from Google or Bing—to draw in leads, you could be missing a great opportunity. Not only are you missing out on the search boat, you’re also missing the opportunity to expand your brand’s reach organically. Here are some AdWords extensions you can use to increase leads and broaden your organic […]

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Prep Now for Fall Promotions

Five activities you can do now while summer is winding down. Soon summer will be winding down and fall will be here before you know it. What can you do now to prepare for the fall months, when business will be back in high gear? Here are five marketing efforts you can begin working on […]

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How to Host a Webinar People Want to Attend

It’s just a matter of time before your traditional marketing efforts begin to slow down. When that happens, you might consider increasing your leads and expanding your target market(s) using webinars. Webinar Benefits Why would you consider this, somewhat, time-intensive marketing option? It is a great way to reach and qualify more leads, more often. […]

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7-Step Foolproof Content Development Strategy

When it comes to content development, it’s not just about sharing quotes, adding great photos, and dropping in a video now and again. It’s mostly about developing and sharing great content your clients, prospects, and industries you serve can use. Here’s a seven-step, foolproof content development strategy you can being using today. Identify pain points […]

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GDPR and Its Impact on AdWords Campaigns

By now you’ve probably heard of the General Data Protection Regulation (GDPR). It requires some additional information to be posted on your website, such as terms and conditions, privacy policy, and a data collection opt-in; but, what you might not be aware of is its impact on your Google AdWords campaigns. Here are some highlights. […]

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7 Easy Tips To Increase Social Media Engagement

When it comes to social media engagement, more doesn’t mean effective. Here are seven tips you can easily implement to increase social media engagement on a variety of platforms.  Include a relevant photo Ask your followers open-ended questions, like, ‘What’s your favorite “fatherism” from your dad?’ Repost and share your followers’ posts (tip: this is […]

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