What this change means for your accounting firm. If you haven’t heard yet, Google just announced the biggest Search update in over 25 years. For busy CPAs and accounting professionals, that’s worth paying attention to because it changes how your potential clients will find you online. What Google Actually Changed Google introduced a completely re-imagined, […]
The 5 Steps You Need for the AI Search Era If you are still choosing topics based solely on search volume and “blue link” rankings, you aren’t just behind the curve—you’re invisible. In 2026, keyword research has evolved from a game of matching words to a mission of mapping human intent for both users and AI agents.
If you’re like me, you do a ton of research. That research now includes AI search results in various tools and search engines. But how do people get their content to be displayed in AI search? I’m here to tell you not only how to do it, but also that you don’t have to change
Appear in AI Search Without Completely Overhauling Your Content Read More »
What Local Businesses Need to Do Now On November 3, 2025, the familiar Q&A section on Google Business Profiles (GBPs) is gone for most businesses. In its place? Ask Maps, a real-time, AI-powered feature driven by Google’s Gemini model. Instead of browsing a list of pre-written questions, people can now type any question about your
In today’s crowded digital landscape, accounting firms can’t rely on referrals alone. Your competitors are investing in SEO, social media, and content marketing to get in front of your prospects first. Without knowing what they’re doing, you risk falling behind. That’s where organic competitive research comes in. By understanding how competing firms attract traffic, rank
Uncover Competitive Secrets Using Semrush Organic Research Read More »
