If you’re like me, you love stats, figures, infographics, and more. I’m fascinated with the numbers I’ve been seeing lately regarding social media and marketing. I also love how I can use them to influence things I’m working on, such as: Blogs Presentations Video Client meetings Newsletters Emails, Social media posts, and more. Here are [...]
When I was teenager, marketers had a few universal things to market to us—movies, music, television shows, make-up, hygiene products, clothes, shoes—you know standard stuff. How did they do it? Traditional marketing methods were much bigger then–radio, television, newspaper, billboards, buses, malls, and the “it” crowd. Word-of-mouth was a huge influencer when I was a [...]
Recently I hosted a personal branding workshop and shared tips and techniques for building a personal brand. If you’re like many of the people who attended the workshop, you are probably looking for freelance, full-time, or even part-time work. One step you may want to take is to develop a personal value proposition (PVP) to [...]
When you write a blog article, how do you know that what you’re writing is something of interest to your audience—or, for that matter, the general public? Many people often write articles based on a strategy or topical list generated at one point in the year without taking the time to see if those topics [...]
You have a business. You seek new clients. You want people to find you. How do you do it? Traditional marketing is still a great way to gain some new clients. Networking is always a win-win situation. But, have you considered your social media efforts? What efforts? There are a lot of ways to gain [...]
In late January, Twitter announced its new app—Vine, which is available on iTunes. It was widely used at Fashion Week, and could be very valuable to your brand as well. What is Vine? According to the Twitter blog, “Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the [...]
Like many, I’ve received a notice that I’m a top influencer from LinkedIn. It’s quite flattering considering the platform has over 200 million profiles listed. As a marketer, I’m thrilled to see how they managed to make such a splash about this big milestone — reaching 200 million members. Not only has the messaging influenced [...]
Over the years since I’ve been working in the social media / marketing space, I’ve been asked many times, “How do you know when you’re working with someone who knows what they are doing?” It’s a great question and one that warrants some investigation. Just because a person is young, doesn’t mean they should be [...]
Announced today, LinkedIn® will be retiring it’s “Answers” feature, which allowed many to post questions, to provide answers, and to help influence their website and social media influencer scores. If you’ve been one of the millions of people on who enjoyed posting, commenting, or just plain reading answers on this social media platform, you will no [...]
I’ve seen this question asked over and over again from clients, LinkedIn connections, and on major social platforms. In short, my answer is this. Check your analytics for referral traffic. If Google is not among the top 5, or even 10 referral resources, toss out this blog post and all those referenced within. However, if [...]
