When you write a blog article, how do you know that what you’re writing is something of interest to your audience—or, for that matter, the general public? Many people often write articles based on a strategy or topical list generated at one point in the year without taking the time to see if those topics [...]
In late January, Twitter announced its new app—Vine, which is available on iTunes. It was widely used at Fashion Week, and could be very valuable to your brand as well. What is Vine? According to the Twitter blog, “Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the [...]
I’ve seen this question asked over and over again from clients, LinkedIn connections, and on major social platforms. In short, my answer is this. Check your analytics for referral traffic. If Google is not among the top 5, or even 10 referral resources, toss out this blog post and all those referenced within. However, if [...]
In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a [...]
I’ve heard several times over the past year that email marketing is dead. I’m sure you’ve heard that too. As a professional that leverages email as a lead generation tool, client connection point, or as a knowledge sharing tool, below are some stats that may make you want to raise your fist and say, “I [...]
At times, it seems it takes more to be heard among the loud voices of social media. Then there are other times when things take off like they are strapped to a rocket. Below are four tips to help you with social media content curation once you’ve made the initial post. Launch the content everywhere. [...]
Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to [...]
As I was weeding my garden over the weekend, I was thinking how those pesky weeds made the garden look full because they were green. However, when you looked closer, it was just a bunch of unwanted stuff taking over my garden. It had no substance. If left unattended, Search Engine Marketing (SEM) efforts can [...]
The other day I was posting blog links to a variety of my LinkedIn groups—I have a couple dozen and three profiles, so this can be a daunting task—and my husband said, “There must be a better way to do that.” I replied, “You’re right!” Below are several LinkedIn management tools to help speed up [...]
The other day a non-profit client asked me how they could gain more exposure with niche-market bloggers, particularly on Twitter? Below are some of their questions along with my recommendations for any type of organization, company , or firm. Client’s Questions Who should we talk to? Who’s writing about our field? We want to expand [...]
