If you’re like me, you love stats, figures, infographics, and more. I’m fascinated with the numbers I’ve been seeing lately regarding social media and marketing. I also love how I can use them to influence things I’m working on, such as: Blogs Presentations Video Client meetings Newsletters Emails, Social media posts, and more. Here are [...]
When I was teenager, marketers had a few universal things to market to us—movies, music, television shows, make-up, hygiene products, clothes, shoes—you know standard stuff. How did they do it? Traditional marketing methods were much bigger then–radio, television, newspaper, billboards, buses, malls, and the “it” crowd. Word-of-mouth was a huge influencer when I was a [...]
When you write a blog article, how do you know that what you’re writing is something of interest to your audience—or, for that matter, the general public? Many people often write articles based on a strategy or topical list generated at one point in the year without taking the time to see if those topics [...]
In late January, Twitter announced its new app—Vine, which is available on iTunes. It was widely used at Fashion Week, and could be very valuable to your brand as well. What is Vine? According to the Twitter blog, “Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the [...]
Over the years since I’ve been working in the social media / marketing space, I’ve been asked many times, “How do you know when you’re working with someone who knows what they are doing?” It’s a great question and one that warrants some investigation. Just because a person is young, doesn’t mean they should be [...]
I’ve seen this question asked over and over again from clients, LinkedIn connections, and on major social platforms. In short, my answer is this. Check your analytics for referral traffic. If Google is not among the top 5, or even 10 referral resources, toss out this blog post and all those referenced within. However, if [...]
With just a couple weeks left in the year, I’m starting to see several “trend-related” articles appear in the social media sphere. Like many, I too am prophesizing about what 2013 will bring in the marketing and social media space. On the short list are: Mobile: If your website is not optimized for mobile because [...]
In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a [...]
Sure, we all have them – business cards in one form or another, paper, electronic, plastic, round, square, brightly colored, etc. But are you sure your business card is doing all it could to help you with networking and marketing? Maybe. Maybe not. Smart business cards, or NFC-enabled cards, are a trend that has been [...]
Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to [...]
