The other day I was posting blog links to a variety of my LinkedIn groups—I have a couple dozen and three profiles, so this can be a daunting task—and my husband said, “There must be a better way to do that.”
I replied, “You’re right!”
Below are several LinkedIn management tools to help speed up the process of posting content to multiple groups and profiles. Each of these tools has a “free” option, but as a company, non-profit, or firm, you may consider the paid option for more engagement and posting frequency, plus reporting and “listening” tools. Kissmetrics also posted an infographic to the “best SMM tools” that you may find interesting.
- Oktopost: This social media management tool is great for publishing, engagement and lead generation. It was created to work with LinkedIn—mainly group postings and responses, but also has some features for Facebook and Twitter, and integrates with SalesForce and Marketo for lead capture. Starting at $24 per month, this tool may be right for you.
- Seesmic: This tool offers social media management for the major platforms. Streams from your networks may be streamed and viewed from the interface, and it works with both mobile and web-based platforms. For as little as $4.99 per month you can begin.
- HootSuite: Like the others, HootSuite plays nice with the big social media platforms, including those mentioned above, plus Google+, Tumblr, and more. With mobile apps and the ability to expand to 500,000+ team members this project should scale nicely with your company’s growth. The pro plan starts at $9.99 per month.
Features to Consider
Sure we all love to push our content, but it’s also very important to gain insights from those posts. In some cases, the free tools allow for a certain level of reporting. As expected, paid versions offer advanced reporting and in some cases, Google Analytics integration.
In order to determine which tool to consider, go through this process to help determine which tool is right for your business, non-profit, or firm.
We’ve created a Social Media Management Tool Checklist to help you determine what you’re looking for in a tool, which should help nail down the tool’s search criteria. Below are some questions to consider asking:
- What are you trying to accomplish?
- What are you measuring?
- How important is competitive insight?
- What is the budget?
- Who will be administrators (is training important)?
Yes, social media is “free” for consumers. For marketers, using the free tools will not get you where you want to go. Leveraging the power of the paid services along with the tools and resources that service level provides is the silver thread that runs through all your social and digital marketing efforts.
How could you build a better marketing plan next time, without understanding the audience, the conversations, and the impact your brand and products/services are having in the social space?
What social media management tools are you using and why?