Branding Gone Wrong: Vegetable Jell-O and Zippo Perfume

branding_web-image-1 Branding Gone Wrong: Vegetable Jell-O and Zippo Perfume  7 Crazy Products from High-Profile Brands

Branding…many people chalk that up to a logo, tag line, or worse, the name of a company alone. However, it’s much more than that.

It’s a feeling you get when you interact with a brand you love and its products or services. It’s about how it relates to you as a person. It’s about what it means when others see you proudly sporting the brand.

So, let’s put all that on the back seat for a minute and think about some insane products some high-profile brands came out with, that at I’m sure you’ve never heard of.

The List – What were they thinking?

Some of the items on this list also appeared in the HubSpot article “18 of the Weirdest Product Releases from Famous Brands” and Cracked’s “9 Most Utterly Insane Products Released from Famous Brands.”

  1. Cheetos® Lip Balm: Now, I’m a lip balm wearer and have been for quite some time. But, even this one is hard for me to take. Seriously?
  1. Colgate® Spaghetti: When I mentioned this in a marketing class I teach, the students each made a face. Did you when you read the product name? Yeah. Me too.
  1. Zippo® Perfume: For those of you who may not know what the Zippo company is known for, it’s lighters. It also makes women’s perfume. I don’t know about you, but I might second-guess using a perfume made by a company that specializes in making flammable liquids.
  1. Dr. Pepper® BBQ Sauce: I like Dr. Pepper as much as the next person. However, when it comes to BBQ sauce, I like mine to come from brands that are known for their BBQ flavors. It might not be the case, but a soda-flavored BBQ sauce is an instant turn-off to me.
  1. Virgin (Atlantic) Wedding Dresses: Richard Branson, for me, is one of the borderline brilliant/crazy kind of people who comes up with amazing marketing initiatives. Some of them work, while others fail. This one did not take off after a short run in the UK. I guess people didn’t see the humor in it.
  1. Holiday-Flavored Pringles®. With flavors like pumpkin pie spice, white chocolate peppermint, and cinnamon sugar, you might be less tempted to eat more than one.
  1. Vegetable Jell-O®: Watch it wiggle … oh, yuck veggies in a sugar-flavored treat. Not only were veggies added to the concoction, seafood was also incorporated. I cannot even go there on this one.

So, why did I tell you about these forays into crazy town?

Because branding is more than just a pretty name. It’s about what customers can relate to. It’s about the feeling they get when they say the brand name; the image that pops into their head; and the sensation they have when using it.

Sure most of these are food-related products on purpose. If you read Colgate spaghetti and immediately thought “minty,” then maybe they were doing something right. However, I doubt that was the case.

What other branding blunders have you come across on your journey through life?

Want more branding tips? Here are some resources.

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One Comment

  1. Pingback: Catsup Versus Ketchup – How to Stand Out from Your Competition - Penheel Marketing

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