Boosting your company’s revenue through ecommerce efforts should be something you’re focusing on each month of the year. But, how do you do it with success and simplicity?
- Start with your clients. Do you really know who they are and their pain points? If not, take a deep look at the clients you have; the ones you want; and those in between. Who are they? What are their pain points? Knowing your target market inside and out is the first step in a successful ecommerce marketing strategy.
- Build trust. Developing online trust is harder than building it in person. If you have client testimonials, use them on your website, in emails, and on printed materials. Nothing convinces people about products and services more than someone else’s input. Consider a client testimonial area on your website. Sprinkle a couple throughout your services area on the site. Highlight one or two in a printed brochure that is distributed at events.
- Show your services in action. Work with a customer to create a case study about their pain point, the services provided, and the benefit. This not only helps to build trust, but it also demonstrates your commitment to your client while listening to his/her needs. Contemplate writing it in a story format with tips and recommendations based on their first-hand experience. Once complete, post the story on your website; share it in social media; and talk about it at presentations.
- Deliver compelling emails – consistently. If you have a medium- to large-size email list, consider segmenting the list into groups. When you send targeted emails to groups, they may be formulated to address the needs for each group. For example, construction clients may have different pain points and needs than transportation clients; so, why would you send them the same email? There are some good, online headline generator tools that help to craft subject lines that increase open rates. But once the reader is inside, it’s up to you to cause them to act.
- Do you have landing pages on your website? Without them how are you sure your site is working hard enough? Landing pages include forms and calls to action that request a visitor complete an action to get something. For example, if you have a tax services page on your site, but do not have a call to action, such as “Do you hate doing your business taxes? Then complete this form and let’s see how we can work together.” Once completed, the form goes to your sales team or in many cases, you.
- Online engagement is also a key ecommerce trigger for today’s firms. Whether that is using social media or sharing great content from your site using RSS feeds, getting the word out about your firm is key. Spend the time to identify where your target market hangs out online. Read what they are talking about, and get involved. Share your content with them and ask them questions.
Is it working?
What it boils down to is making sure you’re leveraging online tools and resources to compliment more traditional efforts. If you have a website, is it working? If you use email, do you get leads? If social media is your thing, are you talking at or with people?
What ecommerce changes will you make to draw in new leads this year?