12 B2B Marketing Ideas for 2019

12-B2B-Marketing-Ideas-for-2019_LI-532x266 12 B2B Marketing Ideas for 2019

Photo: Vinicius Wiesehofer

With the new year upon us, it’s time to begin creating your 2019 marketing plan. Here are 12 ideas to help get you started.

  1. Formulate a plan with monthly themes, topics, and goals. What do you want this year’s marketing efforts to accomplish for you? No matter what you choose, it should align with your business goals.
  2. Boost a unique product or service your customers will love. Whether that’s with a Google/Bing Ad campaign, boosted Facebook or LinkedIn post, special, out-of-cycle email, or call-to-action video, it’s important to keep your customers informed of new opportunities.
  3. Host a Webinar. According to LifeWire, there are a lot of free webinar tools available, such as JoinMe, OpenMeetings, GoToMeeting, and Zoom to help you create an interactive and informative webinar experience.
  4. Run a $1-per-day Facebook ad campaign. With the dwindling number of organic visitors who can see your company’s posts, it’s important to begin planning and budgeting for a paid campaign each month.
  5. Create and share an instructional video. Like webinar software, there are a number of free video-creation tools you can use to develop compelling videos with a call to action for viewers. In this article, Oberlo offers the “20 Best Free Video Editing Software Programs in 2018.”
  6. Create an interesting infographic with data from your industry or your clients’ industry; then share it on social media. Simply create an infographic in tools like Canva, Piktochart, PowerPoint, Keynote, or one of these other tools from Jeff Bullas.
  7. Reach out to your email slackers to re-engage them. Sometimes all it takes is a fresh, new campaign targeting the fact that they’ve forgotten about you. Use a headline like “We miss you.” Perform the process once a quarter, or a couple of times per year.
  8. Record a podcast for your on-the-go clients. A short and compelling podcast series offering tips on how your clients can overcome a pain point is a great starting point. The eLearning Industry offers a list of 20 tools to consider.
  9. Launch a back-to-school promotion in September. Even if you’re in a B2B industry, leveraging this popular promotional topic can be a big hit with adults too.
  10. Craft a fun, family event around the fall or Halloween events, such as a guess the number of goodies in a jar, a pumpkin carving or coloring contest, or a costume video or photo submissions promotion on your Facebook or Instagram page.
  11. Share a thankful gift with your clients this month. It could be as simple as a donation to charity in their collective “name,” a promotional gift from you to them, or a special VIP-only event.
  12. End on a high note by creating next year’s plan this month.

Remember to track your campaign by reviewing analytics and metrics to determine which effort worked the best for you.

Now that you have this list of ideas, which will you use toward your 2019 marketing efforts?

This post originally appeared in the CPA Client Bulletin Resource Guide, © 2019 Association of International Certified Professional Accountants. Reprinted by permission.

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