Communicating with clients can be scary, but it’s a must. Here are some scary marketing tactics to tackle this month when tricks and treats are on everyone’s mind.
- Send an email or a postcard (letters won’t get opened) to your clients about tax reform changes. There are letters in the AICPA’s Tax Reform Resource Center to help you. Shorten the message for postcard content and add a website landing page for longer content that is shared in email or on social media.
- Create a Halloween-themed coloring contest for kids, teens, and adults. Announce it with a press release, interview with local media, and social media. Link the story to your website with a downloadable image. Post entries on social media. As an added bonus, tie the winners’ names to a donation you make to a local children’s charity.
- Run a “frightening” Facebook ad campaign for just $1 per day to specific demographics throughout the month. An example might be, “Five scary tax-filing mistakes that can haunt you. We can help you sleep at night.” Link the ad to a landing page on your website specific to the campaign that encourages people to make appointments now.
- Place a jar of fake eyeballs or other creepy crawlers in your reception area asking people to guess how many items are in the jar. The one who comes closest gets to take the jar home at month’s end.
- Launch a tombstone campaign in conjunction with a local retailer. People can pay $1 to buy the tombstone drawing and add their humorous epitaph to it. The money earned would go to a charity or an animal shelter.
According to the Halloween Industry Association, in 2017, $3.4 billion was spent on Halloween costumes. Consider hosting a contest with entries from pets to kids and even grandparents. Ask for entries via your Facebook or Instagram page with a short form (first name and email address) and an upload button on your website. Then, create a voting mechanism on your site or Facebook page and award the winners a prize—say, a free, prior year-tax review or estate planning meeting.
With these scary marketing initiatives laid out for you, which will you tackle for Halloween?