When it comes to content development, it’s not just about sharing quotes, adding great photos, and dropping in a video now and again. It’s mostly about developing and sharing great content your clients, prospects, and industries you serve can use.
Here’s a seven-step, foolproof content development strategy you can being using today.
- Identify pain points in the industries you serve. A great place to start is by searching for pain points in a particular industry, for example if you want to specialize in the healthcare industry, search for healthcare company pain points. Look at some of the difficulties those companies have and identify solutions your firm offers to address those pain points. If you are still unsure what those point points might be, check out AnswerThePublic.com to find additional questions people in any industry ask.
- Determine top keywords used in the niche industry by conducting research on Google Analytics, AdWords, and other keyword tools. Leverage one or two phrases in the content you’re developing, as well as in the hashtags for the piece. You can look up hashtags on Hashtagify.me to see how often they are used, influencers using them, and relevance.
- Create a target market that you’d like to send the content to. A great way to do this is by using industry magazine “top” lists, Twitter lists, and even social media groups, like LinkedIn and Facebook. Hashtags will also come in handy here. You can look up influencers using hashtags or event contact them directly to see if they would share the content.
- Write the content with a focus on the keywords in the title, URL, a sub heading, within the content, and on alt tags. Consider adding “additional resources” or links within the content to help drive readers to another page on the site, such as a case study or video you’ve already produced.
- Add a call to action form or box on the supplemental piece (video or case study) to capture new leads.
- Contact the leads directly, either with an email drip campaign or phone call. Remind them of the piece and ask if they have any additional questions.
- Create a follow-up piece to be shared via social media. Return to step 1.
Now that you have the steps, what’s your next content marketing piece going to be about?