Hashtag How To

hashtags_LI-532x266 Hashtag How To

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How do you find the right hashtags for your brand and/or content?

I get asked that question a lot in the social media and marketing courses I teach. Here are some tips and resources you can use to find the right hashtags to increase reach, grow your brand, and to generate leads.

  1. Research a hashtag you want to use, before using it. You might be surprised what some acronyms mean on Twitter.
  2. Review what your competition is using. Leverage the same or spin it to create competition.
  3. Create a unique one or find lesser-used ones so the posts don’t get lost.

Hashtag Pitfalls

  • Slander or defaming a brand, known as “bashtags” (remember you’re in business not high school).
  • Yes, Instagram allows for up to 30 hashtags, but seriously what’s your content about anyway? Keep things focused.
  • Lengthy hashtags that are difficult to read.
  • One-time use. The goal is to drive traffic toward your content. If you have such a unique hashtag for one piece, it might lose spark in a short period of time.

Hashtag Success Tips

  • Join a conversation with a trending hashtag, such as sport, events, conferences, culture, days of the week, or well-known tags, like #TBT
  • Use short tags related to content, such as #BusinessTips, #DigitalMarketing, #TaxTips, #B2B #FunFriday
  • Make them easy to remember and spell
  • Limit them in a post, 3 max in Facebook and LinkedIn, 10 for Instagram, and about 5-7 max in Twitter

How to Find Trending Hashtags

There are plenty of hashtag resources out there. Here are a few to help you with research and use. However, my favorite tip is if you’re unsure about the hashtag you’re about to use, put it in a search engine or Twitter to see what comes up. You might be surprised to find an innocent hashtag might be connected to a controversial topic.

  1. Hashtags.org
  2. Twubs
  3. TagDef
  4. Trendsmap
  5. Hashtagify.me
  6. RiteTag
  7. Keyhole

Now that you have your hashtag how to, what will you use on your next content post?

Additional Resources

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