No matter what your business services might be, if freelancers are part of your target market, consider answering one or more of these questions to help generate leads. [This is also available on our YouTube channel.]
- What are some tools that might help freelancers manage their [fill in the blank, e.g., financials]?
- How can freelancers begin to think about [fill in the blank, e.g., financials] if they haven’t spent much time on it?
- What do freelancers need to do to become (and stay) [fill in the blank, e.g., profitable]?
- Should freelancers hire an [fill in the blank, e.g., accountant] and a [fill in the blank, e.g., financial planner]?
- What are the most important [fill in the blank, e.g., financials] to watch?
Then, create a piece of content to address all the answers or each, separately…I smell an ebook opportunity!
The Content Formula for Success
Now that you’ve decided on your Q&A, you must create content to draw freelancers toward your business. Here’s how it works.
- Identify the freelancer’s pain point your service can solve.
- Develop an answer to the pain point.
- Create a piece of content to share on social media, in email, or other marketing channels, such as ads.
- Use a relevant call to action and hashtags, like #freelancer #fivvr #smallbusinesstips #WednesdayWisdom.
- Craft a content delivery schedule to share the information and media types over a period of days and weeks.
Bonus Content Tip
Create the answer in one media format, then as another. For example, if you chose to create a video, be sure to write a script. That text may also be developed into a podcast audio file, blog post, outline for a speaker pitch, webinar topic, ebook, infographic, and more.
Now that you have five questions to tackle and the content formula for success, what will your Q&A be?