For solopreneurs and small business owners, here are 22 simple tips to help get your social media and digital marketing off the ground in 2022.
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- Update your website copyright.
- Trademark your business name and unique products if you haven’t already.
- Change your social media cover images (Facebook, LinkedIn, Twitter, and YouTube) with a fresh, new idea.
- Create a content theme calendar to help you stay focused throughout the year.
- Research unique and interesting quotes, stats, and filler content to help fill your monthly content calendar.
- Videotape quick tips and behind-the-scenes activities for your brand. Share them on Instagram, Facebook, and TikTok.
- Leverage online headline generators to knock your email subject lines and blog titles out of the park.
- Consider AI tools to help you generate new blog content each month.
- Develop landing pages in MailChimp or Constant Contact for lead generation and expanding your email list.
- Run an email or ad campaign in the evening to see how it compares to daily open and engagement rates.
- Review your product or service pages. Do they have a clear call to action? If not, refresh them.
- Consider and budget for a website refresh. It’s not as hard as it sounds.
- Update your local business listing (Google and Bing) with new content, products, and links.
- Review your 2021 website analytics for content trends, keywords, and location. Then run a campaign focused on that research.
- Write a case study about a client’s purchase or experience with your brand. Post it on your website and share it on social media.
- Reconnect with email slackers every quarter.
- Prepare and launch holiday marketing campaigns throughout the year. Keep your ideas simple and easy to develop.
- Incorporate an office mascot into your campaigns and share their “adventures” on social media, e.g., Penheel’s Chief Furry Officer (CFO) Cooper.
- Record (video or audio-only) answers to common client questions. Then share answers on social media (hint: it’s great for SEO).
- Post polls on your social media account(s) to gain more insight into your followers’ pain points, likes, and trends.
- Try open-ended questions on social media for some fun and to find out more about your followers.
- Ask staff members why they love being part of your team. You can share responses as quotes, videos, or images.
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