4 Ways to Stop Online Content Poaching Once and For All

content-poaching-1024x512 4 Ways to Stop Online Content Poaching Once and For All

Does your firm have online content, such as blogs or downloadable pieces, that you’ve seen on other people’s websites? If so, that’s called a copyright infringement.

Every original piece of content you publish online is protected by copyright law – even if you do not register it. For added protection, you may register the content with the United States copyright office.

Here are some other tactics you can use to protect your content, including:

  1. Posting a “Terms of Use” and “Disclaimer” policy on your website, outlining what visitors can and cannot do with the content on the site. Be sure to provide an easily-accessible link to those pages, such as in the footer.
  2. Submit website content to the U.S. Copyright office, which you can do in bulk, say each quarter. The costs in minimal, between $35 – $55 per bulk upload.
  3. Sending a cease and desist letter to the offender outlining the piece(s) that’s been stolen might work. This may be done with an email, or if that doesn’t work, ask a lawyer to send it on your behalf. Give the offender a short period of time to comply, and remember to follow up. You can find sample letters here.
  4. The Digital Millennial Copyright Act (DCMA) offers the Notice and Takedown Rule, which allows you, as the content owner, to contact the platform or web host to take down the content. If you do not know who the site’s host is, you can look it up using WhoIs.com. Learn more about the DCMA.

How do you find out if someone if poaching your content? Monitor your content by setting up alerts using tools like Google Alerts, Talk Walker, Social Mention, Marketing Grader, Technorati, NinjaOutreach, or Buzzsumo.

Now that you have four ways to stop website content poachers in their tracks, will you use a single process or combination?

 

Disclaimer: This post originally appeared in the CPA Client Bulletin Resource Guide, © 2017, AICPA. Reprinted by permission.

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