It’s been known for while now in the online marketing community that Google Alerts is going away. We’ve seen declines in alerts notifications, and are wondering just when it’s going to halt all together. None of us are certain. But with the recent demise of the RSS reader and other changes, it could be any day now.
What’s a person to do?
Here are some alternatives to Google Alerts that you may want to investigate. Some are free services – to a point, and others are paid, out-of-the-box alternatives. You’ll also read about what sets one tool apart from others.
- Mention: A free service for up to two keywords and 250 mentions for those keywords per month. After that, the billing services kick in. The free service scans in two languages, daily alerts, and real-time social media alerts. What sets it apart from the competition? Statistics and data export tool where you can get a “snapshot of your mention by source, language, and over a selected period of time.”
- Infoxicate: A free, information alert service that delivers what readers tell it to send via pings to his/her account. It does not send email alerts. For example, if you have a start-up, it can be set to alert you whenever the name is mentioned. What sets it apart from the competition? There is a WordPress plug –in you can add to your website so visitors can customize the type of content updates they get from you.
- Talkwalker Alerts: Another free alternative to Google Alerts, this software sends email alerts whenever the topic you’re looking for is found. What sets it apart? You can import current Google Alerts into this platform with a few clicks. Login to your Google Alerts account; click “Export Alerts”. Login to Talkwalker and choose “Import,” select the CSV file downloaded from Google Alerts.
- Social Mention: This free platform tracks information across the social media landscape in real-time. What sets it apart? In addition to social mentions, you can also track sentiments – the ratio of mention organized in to positive, negative, and neutral.
- Yahoo! Alerts: Similar to Google Alerts, this tool works off alerts you set up with emails going to you Yahoo! email account. What sets it apart? You can add a Yahoo! alerts button to your website to enhance the user experience.
Why set up an alert?
Many of our clients are amazed when we send them information we see that mentions their name or is in relation to their business. For example, if a client of ours specialized in the auto manufacturing industry, we’d set up an alert specific to that industry and their client demographics to help feed them stories they can then share with their customers.
Below are five reasons to set up an alert, including:
- Helping you to monitor what’s being said about your brand across the web and on social media.
- Identifying stories your clients should be aware of for their customers, or for their own information.
- Keeping you abreast of topics of interest that you would have to search for on your own.
- Increasing your knowledge in a particular area.
- Enhancing site visitors’ experiences by being able to follow your content updates by topic, thus increasing website visits and lowering bounce rates.
What alert tool are you using and what do you like most about it?