If you want to increase your personal brand, as well as your company’s brand, consider sharing your company’s social media posts on your personal social media profiles. It helps to make you an influencer in an industry vertical or topic, as well as expands your company’s reach.
Does that mean you have to have a profile on all the social media accounts your company does? No!
Here are five tips you can use to increase your brand’s reach, as well as to set yourself up as a thought leader in your industry or topic of interest.
- Follow your company on the platform of your choice. Choose your favorite platform that your company is already posting on. The reason that works is you are already sharing information on that platform and you probably like using it. Learning a new platform just to share company information will feel like a chore and will surely lose its shine.
- Create a sharing schedule. You don’t want to lose friends over the fact that your personal social media profile just became more business oriented. Share your company’s posts two to four times per week. Choose the posts that are most relevant to your audience and that could have a positive impact on your thought-leadership ranking. For example, if your company specializes in estate planning, share stores that are relevant to the “sandwich” generation or elders who need to know when distributions are required or who would like retirement tax-planning tips.
- Leverage a social sharing scheduling tool to help you plan your week or month. According to Blogging Wizard, these eight social media management tools are great for that purpose. Remember to include hashtags that will draw in the type of followers you’re looking for and that will expand your brand’s reach.
- Add people to your social network so they are also exposed to the content you’re sharing.
- Be available to comment, thank, and share other people’s posts who are also sharing yours. Social media is about the collective effort to share information. The more you do it, the more people will be drawn to your efforts.
Tip: If Twitter is your social media platform of choice, create Twitter lists to send a post to several people at one time. Here is more about Twitter lists and how they work.
I follow my company page, Penheel Marketing, on Facebook. One of the Facebook business groups I’m a member of offers self-promotional days on Tuesday and Fridays. I, as a member, share my company’s most engaging and relevant content on those days with others in the group. It’s a win-win for me and them.
Here’s why. It:
- Demonstrates my skill in the business I own (a marketing firm);
- Provides others with relevant marketing tips they can use in their own business;
- Offers opportunities to connect and build leads for my business; and
- Increases my email marketing list, when I announce a “Join Now” promotion.
If you are looking to increase your company’s brand and your professional exposure, consider becoming an influencer for your company.
If you need help creating a plan, give me a call. We can work on it together.