5 Social Media Blunders That Could Bruise Your Biz

social-media-blunders_LI-532x266 5 Social Media Blunders That Could Bruise Your Biz

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Social media is used by large and small companies these days. One, small mistake can easily become a mountain to overcome for any size firm.

Here are five, common social media blunders that could harm your business; plus, the steps to avoid them.

  1. Forgetting your brand’s mission and personality. If you post content, quotes, or photos that don’t resonate with your brand, the action may be called out on social media. To remedy that, keep in mind what your brand stands for, its tone, and personality. For example, if you are a conservative or serious brand, cracking jokes on social media may feel inauthentic.
  2. Dissing your audience. When you forget who your target market is; what they sound like; and what their demographic make-up is you could start to steer away from them all together. To remedy this blunder, ask your teams to review the social media posts and images that you might question. Get their feedback and determine if the post may be too controversial or if it could alienate your target audience.
  3. Plagiarism and copyright infringement are serious and could cause legal action against your company. The easiest remedy for this blunder is to give credit when credit is due. Even if you’re using creative commons or royalty-free images, be sure to mention the author’s name and a link if requested. Read the copyright link associated with any content you may be using. If you’re quoting someone, attribute it and provide a link for the original quote. When leveraging other people’s content, be sure to attribute their copyright and use a “permission to use statement” once it’s been granted. If content is not approved for use, don’t use it.
  4. Not preparing for a communication crisis is a huge blunder. Prime your team by writing and sharing a crisis plan and also holding drills to ensure that when it does happen – and it will – that they are prepared. Having templates and scripts prepared ahead of time will save a lot of time and reduce stress when a situation arises.
  5. A dis-ingenuine brand and the people representing those brands can cause more damage than you might think. For example, if your firm’s mission is to make a profound impact, yet you don’t with clients, in your community, or within the profession, your target audience and your business partners may call that out. How to remedy this blunder is pretty straight forward. Meet with everyone on your team a couple times per year to talk about the firm’s mission and how they help to embody that mission by personifying it at work and outside of work.

These blunders may seem basic, but once they happen they may seem monumental. Take the time to avoid the blunders by preparing and listening to the people around you.

What’s your biggest social media blunder concern?

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Disclaimer: This post originally appeared in the CPA Client Bulletin Resource Guide, © 2018 Association of International Certified Professional Accountants. Reprinted by permission.