There are so many things we can learn from our pets, in my case, dogs.
As I’ve reflected on this recently, I was reminded of five things about their behavior that made me say, “Wow, the techniques they use to communicate with us are the same things I use in marketing every day.”
Here they are:
- Clear message. Dogs don’t speak our language, though we often think they do. They need clear message to help them understand what we are asking of them, and vice versa. The same goes for your marketing message. Make it clear for you audience to understand. The more clarity you have around the message, the more it will resonate with the audience you seek.
- Keep it fun. Creating an element of fun in your marketing efforts helps to engage your audience, while keeping things interesting. When was the last time you had some fun with your marketing campaign?
- Leadership. Dogs need someone to lead them; otherwise, they will lead themselves. Marketing is the same in some respects. There are leaders and there are followers. If you want to be a leader, keep educating yourself and your team. Be innovative in your approach to new technologies and tools. Share information that is relevant to your clients, customers, and peers.
- Learning. The quote is, “You can’t teach an old dog new tricks.” Oh, but you can. Dogs love to learn, some breeds more than others. If you want to be on top of your game, keep learning. Bring fresh ideas to your stale marketing efforts. Step outside the comfort zone to learn about something on the fringes, like analytics, sales, human resources, etc. When you keep learning, you offer clients new insight into how you can help them, and that is worth more than just completing a project.
- Feed me. Some dog breeds have a voracious appetite. Like them, feeding your voracious mind with new opportunities experiences, and inspiration are often what leads to break through campaigns. When you think of all the things you need to do in a day, feeding yourself should be at the top of your list.
Love these ideas?
Download this free slide deck with five, great dog-related images and these tips. Put them on your wall to remind yourself that we can always learn new things—even from an old dog.
If you have or have had a pet, what did you learn from them that you could apply in you work?