When you consider that every employee has the potential to be a brand ambassador, providing them with some guidelines is a smart move. Without them, you could have staff creating their content, sharing unapproved copy, violating branding guidelines, and more. Sharing guidance is your company’s way of providing everyone on the team with the same […]
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When it comes to a crisis, you don’t want to be making the recovery plan while it’s happening. That’s why crisis communication planning is so important. Planning and Tips Below are nine resources to help you create a crisis communication plan for your accounting firm or small business. Plan now while you can think about
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I was teaching a corporate SEO course recently. One of the things we talked about was finding keywords to help them rank on search engines. There is some science to the keyword ranking game, but most importantly it’s where you place those keywords that has the most impact. Here are some tips I shared with
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The summer has been hot. When I say hot, I mean melt-your-face-off hot. Speaking of hot, how are your marketing efforts fairing this year? Has your return on investment (ROI) been so good it’s hot? If not, here are some pointers. What’s Marketing ROI? Marketing ROI is simply the extent to which marketing activities add
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As someone who spends the majority of her time focusing on marketing, social media, and website development, I thought I’d toss out a list of my favorite, free marketing and social media tools. These are great for the novice, experienced, or advanced users. Canva (graphics/video) Pixabay and Unsplash (royalty free images/video) Hemmingway app (helps with
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If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is
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Here is a list of current and past speaking engagements for Becky Livingston. 2024| 2023 | 2022 | 2021 | 2020 | 2019 | 2018 2024 January 4, 11 WCC Policies and Procedures to Manage Risk 6:00 – 9:00 pm 9 BCC ChatGPT 1:00 – 4:00 pm 10 BCC Canva 6:00 – 9:00 pm 16
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Holiday marketing might not be on your list of tasks right now, but in a few months it will be. Here are several tips you can use now to prepare and have your holiday B2B marketing campaign ready to bring in new clients now and well into the new year. October Create a Trick-or-Treat campaign
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We often create videos for our marketing and social media tips, which you can also find on our YouTube channel. What is weirdvertising? How to Increase Google Analytics Data Retention Controls Beyond 14 Months GA4 Analytics Retention Options (step-by-step) Crack the Code of Paid Search Success: AI Tricks for Unbeatable Ad Campaigns Social Media Writing
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