fbpx

Becky Livingston

blogging-mistakes-213x305-1 The Top 5 Blogging Mistakes B2B Companies Make and How to Avoid Them

The Top 5 Blogging Mistakes B2B Companies Make and How to Avoid Them

Maintaining a blog is crucial for B2B companies aiming to establish their brand, connect with customers, and drive leads. However, the path to creating a successful blog is fraught with potential missteps. Missteps and Solutions Here are the top five blogging mistakes B2B companies make, along with strategies to navigate these challenges effectively. Lack of […]

The Top 5 Blogging Mistakes B2B Companies Make and How to Avoid Them Read More »

weirdvertising-1024x536 What is weirdvertising?

What is weirdvertising?

It refers to any ad that probably shouldn’t work but does, by highlighting its intentionally lower quality or causing confusion. Why do they stand out? The ads abandon some basic design and advertising principles in exchange for gaining attention. What are their features? Why does it work? Is it right for every brand? They are

What is weirdvertising? Read More »

ga4-data-retention-1024x536 How to Increase Google Analytics Data Retention Controls Beyond 14 Months

How to Increase Google Analytics Data Retention Controls Beyond 14 Months

When Google launched GA4 in 2023, one show-stopping feature was data deprecation. Gak! You might have scrambled to save data from your Universal Analytics account or simply followed the best practice guidance of setting your user and event data retention to 14 months—one of the defaults. But now you’re finding you need additional historical data

How to Increase Google Analytics Data Retention Controls Beyond 14 Months Read More »

Scroll to Top