2021 Content Development Strategy for CPAs

You’re about to launch into a new year. Have you been thinking about your business goals? I hope so. Once you have them nailed down, consider how marketing and social media can support those efforts. Here is a simple content development strategy that can help your firm reach its goals throughout the year. Begin with […]

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My Favorite Free Marketing and Social Media Tools

As someone who spends the majority of her time focusing on marketing, social media, and website development, I thought I’d toss out a list of my favorite, free marketing and social media tools. These are great for the novice, experienced, or advanced users. Canva (graphics/video) Pixabay and Unsplash (royalty free images/video) Hemmingway app (helps with […]

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9 Gotta-Have Social Media Profile Elements

If you’re started on a new social media platform or looking to update your existing one, here are nine tips to help you maximize your profile strength. Display your name (or pseudonym). Create an easy-to-type user name and URL (sometimes it’s not your name), e.g., on Twitter, Penheel Marketing isn’t @PenheelMarketing, but @Penheel. It’s shorter […]

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10 Actionable Social Media Content Sharing Tips

If you share or want to share content on your company’s social media profiles, here are 10 tips to help you succeed today. Use strong headlines or captions to get reader’s attention. Copy that is clear / emotionally evocative. When sharing on multiple platforms, optimize how you will present it, i.e., all platforms do not […]

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Win Clients With This 5-Step Inbound Plan

Whether you’re a novice or veteran business owner, freelancer, or entrepreneur, this five-step inbound client work funnel will keep your client base active. Before you begin, you must know your target market. Go ahead, I’ll give you a few minutes to define that. Now that you’ve defined the market, let’s focus on the five-step plan. […]

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SEM Best Practices for the DIYer

So…you want to take on search engine marketing (SEM) on your own. Maybe you’re feeling a little overwhelmed now that you peeked behind the Google Ads curtain. Maybe you just want to maximize your efforts and ad’s effectiveness to reach your goal. Either way, these six tips should help those who want to tackle SEM […]

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