8 Easy Content Development Ideas for Small Business Owners

If you’re like me, you like content presented to you in chunks, or lists–they’re called “listicles.” I mean seriously, who has time to read paragraphs of content these days? Convince and Convert claims, “Listicles get the most shares and traffic (up to 2x more than any other types of blog posts), followed by guides and […]

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Why should my B2B company use social media?

In case you’ve been living under a rock for the past decade, social media is not a new marketing tactic. It has proven to be effective for B2B brands. There are hundreds of B2B case studies that prove the effectiveness of well-executed social media marketing strategies and their return on investment. But, if you’re getting […]

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How to Create Great Content

The other day I was presenting a webinar and one of the participants asked, “Do you have any tips on how to create great content?” Of course, I said yes. It’s my bread and butter actually. I’m sharing with you the tips I shared with them about how to create great content and the process […]

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Are My Content Development Efforts Paying Off?

If you spend a lot of time creating content for your website, social media posts, and advertising you want to know if your efforts are working. Here are five important questions to answer to determine if what you’re creating is relevant and if it’s paying off. Download the ebook to get all this information in […]

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5 Free Small Business Marketing Initiatives For Slow Times

As a business owner, having time on your hands might make you nervous. Fill the time with tasks like these that can help you regain momentum when your business is back up and running. Here are five marketing initiatives you can do without spending a dime. Claim your local, Google business listing. If you have […]

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Do Your Content Metrics Make You Crazy?

If you’re generating content to gain leads, expand your brand reach, or engage followers, here are some metrics to help you determine how successful your content creation efforts are. Measure Wherever and Whenever Here are four measurement infographics you can download and reference whenever you’re considering a content campaign, including User Behavior, Engagement, SEO Outcomes, […]

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