5 Things My Dog Taught Me About Marketing

There are so many things we can learn from our pets, in my case, dogs. As I’ve reflected on this recently, I was reminded of five things about their behavior that made me say, “Wow, the techniques they use to communicate with us are the same things I use in marketing every day.” Here they […]

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Google’s Mobile Site Moniker Impacts You

Google will be marking sites as mobile ready on mobile and tablet devices in search results beginning April 23, 2015. If you’re website isn’t mobile friendly, it will not receive the “Mobile-friendly” moniker on mobile and tablet devices. This is what it looks like: What does this mean for me? Updating your site to a […]

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10 Best Practices for a Lawful Social Media Policy

Now that more and more businesses are embracing social media in their businesses, let’s talk about social media policies. It’s not  only for the big businesses. Everyone who is using social media in their business should consider writing and sharing a social media policy. Let’s get started. What is a social media policy? Remember to […]

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20 CRM Tips for Small Business Owners

When it comes to customer relationship management (CRM), you must have a strategy to support your efforts. Or, you’ll soon find that leads begin to dry up; clients stop calling; and you begin to wonder what happened to your customer relationships? Below are twenty CRM tips to work into your overall business strategy, no matter […]

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SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

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Is Your Marketing Plan Like a Box of Chocolates?

14 Ways to Avoid the Spray-and-Pray Marketing Syndrome You’ve heard it a dozen times, “Life is like a box of chocolates.” However, that’s the last thing you want your marketing efforts to be – a surprise around every corner. Rather, you want to plan your marketing efforts strategically, all year, not just in the non-busy […]

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