Website 101 – What You Should Know

Recently, I met with a new client, and the first thing he asked me was what I thought of his website? I told him it was stunning…because it is. He said, “Hmmm, most men don’t like it.” I said, “Because it’s not meant for men, it’s meant for women.” Know your audience when it comes […]

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How to Write Killer Headlines That Get Read – The Formula

Did you know that according to David Ogilvy, on average, headlines are read nearly five times as often as the body copy? That’s a lot of pressure when it comes to creating headlines. Here are some tips, and examples you can use to write headlines that get read, and lead to increased open rates. The […]

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Is Your Company Set Up For Social Media?

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Having an integrated marketing and communications plan helps to ensure all your marketing efforts are sprinkled throughout your marketing efforts, and align with your goals. Take five minutes to complete the checklist below to make sure you’ve covered all the initial basics […]

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top-4-social-media-marketint-benefits_featured-image Top 4 Social Media Marketing Benefits

Top 4 Social Media Marketing Benefits

A recent Pew Internet study, found that social media users are highly engaged. According to the article, “Social media users are not casual. They’re not likely to log in, check the front page without scrolling and leave. They want to engage, to share and to connect. If something is an integral part of the daily […]

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Content_feature-image How One Piece of Content = 6 Social Media Posts

How One Piece of Content = 6 Social Media Posts

When creating an initial piece of online content, consider several different ways to post the information on social media. For example, if you wrote a blog post “3 Ways How To Make Charitable Contributions Count,” you could post that story in at least six different formats on social media. Rather than continuing to post the […]

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Busy-Business_feature-image 5 Marketing Content Ideas for the Busy Months

5 Marketing Content Ideas for the Busy Months

When you’re business is busy, the last thing you may be thinking about is marketing content. However, the worst time to think about it is when you’re not busy. Keeping your company, and/or personal brand circulating on the Internet is a great way to increase search engine rankings, and people’s ability to find you when […]

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