How To Craft a Profitable LinkedIn InMail Message

If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is […]

Keep reading...

Is Geo-fencing Right for My B2B

Recently, a client mentioned she was approached by a company offering geofencing marketing options. Fortunately, she reached out to me before spending any hard-earned money on that effort. Here’s why. According to Moblyft, “Geo-fencing primarily refers to the predesigned and predetermined distance to attain or retain a customer base. Similarly, your Wi-Fi or Bluetooth is […]

Keep reading...

8 Spring Cleaning Marketing Tips To Refresh Your Efforts

Spring is just around the corner, and just like what you do with your home, consider ways to freshen up your marketing efforts for the second half of the year. Ask yourself if what you’re doing today is getting you closer to your goals? If not, dust off the things that have worked in the […]

Keep reading...

5 Simple St. Patrick’s Day Content Ideas for CPAs

St. Patrick’s Day is just around the corner. Rather than simply sharing a nice quote or fun beer-related image, here are five content alternatives you can whip up quickly to share. Share three tips your clients can use. Reference a three-leafed clover or shamrock in your content or headline. Create an infographic or short video […]

Keep reading...

Why Website Image File Names and Alt Tags Matter for SEO

You have a website and have probably never thought about the file names for your images. Worse, you’ve not considered the alt tags that go with them. Why are image file names important for SEO? In addition to helping you check an item off the website ADA compliance list, it also aids in your website’s […]

Keep reading...

How to Post Content on Your Facebook Company Page

Before you post anything on Facebook for your business, first ensure you have a company page, rather than a personal page on this social media platform. Hootsuite offers this seven-step process for creating a Facebook Business page, which is free to do. Tips about creating a Facebook business page: You must have a personal Facebook […]

Keep reading...