Sustaining a Successful B2B Facebook Strategy Post Algorithm Change

In case you haven’t heard, Facebook changed its algorithm in January 2018, to suppress even more advertising and organic publishing from companies, with the goal of featuring more content from people’s contacts. What does that mean for small business owners who are using this social media platform to increase engagement, drive traffic, generate leads, and […]

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filler-up-content_LI Filler-Up: Content for Those Busy-Season Months

Filler-Up: Content for Those Busy-Season Months

If your staff perform tax-related services, you are hitting your busiest time of the year. Your head is down. Your brain is focused on the Tax Cuts and Jobs Act. The phone is ringing off the hook with questions from clients like, “Can I still claim this?” And, “Can I use cryptocurrency as a reliable […]

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bounce-rate_LI Do website bounce rates drive you crazy?

Do website bounce rates drive you crazy?

If you are the person looking at your website analytics each month, first, good for you! Your website analytics tell a strong story about how, what, when, and where people are looking at your site. Bounce rate, however, is something that often makes people crazy, because it can change drastically from one month to the […]

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Break-Email-rules_LI-1 Break These 5 Outdated Email Rules

Break These 5 Outdated Email Rules

Mobile devices have moved email marketing back to the forefront of every marketers marketing plan. Because of this, there are many outdated email rules that should be reconsidered in your marketing strategy. 5 Email Rules to Break Always send email in the middle of the week. Never send an email at the end of the […]

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Instagram_Firms_LI Instagram for the Forward-Thinking Firm

Instagram for the Forward-Thinking Firm

Instagram is a hot social media platform, with over 400 million daily users, of which, 80 percent come from outside of the U.S., according to Omnicore. They also state that 59 percent of internet users between the ages of 18 and 29 and 33 percent of internet users between the ages of 30 and 49 […]

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