Frightful-B2B-532x266-1 7 Frightful B2B Halloween Marketing Ideas

7 Frightful B2B Halloween Marketing Ideas

When it comes to B2B marketing ideas for the ultimate fright-night, keep ideas bite-sized and easy to digest. Carve out some time to create a fun-filled campaign bound to startle your clients and have them screaming for more. Here’s how. Snackables – Create an odd number of social media posts to share throughout the month. […]

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Video-storytelling-532x266-1 12 Storytelling Video Topics for Staff

12 Storytelling Video Topics for Staff

Are you looking to create a video channel for your accounting firm? Here are twelve storytelling topics your staff will love to be involved in. These tips are also available…you guessed it…on our video channel. First, create a monthly theme and ask for volunteers. Here are some ideas for a year’s worth of topics: Tell […]

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Crucial-seo-tips-532x266-1 Crucial SEO Tips to Boost Your Site Ranking

Crucial SEO Tips to Boost Your Site Ranking

Search engine optimization (SEO) is the organic way in which people find your company. It’s not done through advertising, though the use of keywords in ads can help increase organic rankings. It’s the terms, words, or phrases people use in search engines (Bing, Google, YouTube, Facebook, etc.) to find your brand name, services, products, and […]

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busy-season-blogs-532x266-1 Accounting Firms: 8 Marketing Tips for Pre-Busy-Season Planning

Accounting Firms: 8 Marketing Tips for Pre-Busy-Season Planning

It’s almost busy season. Are you prepared to create content and marketing initiative that drive leads your way? Here are eight of my best tips and activities for CPAs and accountants looking to move the needle in the coming year. Win Clients with This 5-Step Inbound Plan 9 Busy Season Accounting Blog Topics Avoid These […]

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marketing-ROI-532x266-1 Is Your Marketing ROI Melting?

Is Your Marketing ROI Melting?

The summer has been hot. When I say hot, I mean melt-your-face-off hot. Speaking of hot, how are your marketing efforts fairing this year? Has your return on investment (ROI) been so good it’s hot? If not, here are some pointers. What’s Marketing ROI? Marketing ROI is simply the extent to which marketing activities add […]

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voice-search-532x266-1 Voice Search’s Influence on Accounting Firm SEO

Voice Search’s Influence on Accounting Firm SEO

Similar to more traditional SEO efforts, voice search relies on queries from keyword commands. For example, if you search for “heal” in traditional SEO methods, you’ll be presented with healthcare and medical information. But, if you were to search for “heal” audibly, the search engine may present you with healthcare information, shoes (heel), or possibly […]

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