A client recently asked me what she could do with the new QR code? She wanted to put it on her website, but the code linked to the home page of the site. I said, that wouldn’t be very helpful. So, I gave her the following recommendations. 2 Types of QR Codes According to QRCode […]
9 Best Uses for B2B QR Codes Read More »
When it comes to a crisis, you don’t want to be making the recovery plan while it’s happening. That’s why crisis communication planning is so important. Planning and Tips Below are nine resources to help you create a crisis communication plan for your accounting firm or small business. Plan now while you can think about
9 Crisis Communication Planning and Tips Read More »
If you take on this blog challenge, you’ll thank me later. I promise. Not only will you create relevant blog content for your audience, you will also be able to break the content into pieces for video clips, social media posts, and more. Plus, you can create a pillar page on your site with all
30-Day Accounting Blog Post Challenge Read More »
Even though you may have heard that keywords are dead in SEO-related headlines, that’s mostly clickbait. It’s true they do not play as large a role as they used to (from the 2000s to 2010s) but are still relevant. My personal feeling is to use them if you have the tag option on your site.
How important are keywords for SEO? Read More »
If you want to add more video content to your social media efforts this year, here’s a pre-production checklist you’re going to love. It will help you to stay focused while giving you the structure to crank out videos as often as you want or need. Write and edit your script following this basic structure:
Social Media Video Pre-Production Checklist Read More »
