5 Free Small Business Marketing Initiatives For Slow Times

As a business owner, having time on your hands might make you nervous. Fill the time with tasks like these that can help you regain momentum when your business is back up and running. Here are five marketing initiatives you can do without spending a dime. Claim your local, Google business listing. If you have […]

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Do Your Content Metrics Make You Crazy?

If you’re generating content to gain leads, expand your brand reach, or engage followers, here are some metrics to help you determine how successful your content creation efforts are. Measure Wherever and Whenever Here are four measurement infographics you can download and reference whenever you’re considering a content campaign, including User Behavior, Engagement, SEO Outcomes, […]

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How To Craft a Profitable LinkedIn InMail Message

If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is […]

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Is Geo-fencing Right for My B2B

Recently, a client mentioned she was approached by a company offering geofencing marketing options. Fortunately, she reached out to me before spending any hard-earned money on that effort. Here’s why. According to Moblyft, “Geo-fencing primarily refers to the predesigned and predetermined distance to attain or retain a customer base. Similarly, your Wi-Fi or Bluetooth is […]

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8 Spring Cleaning Marketing Tips To Refresh Your Efforts

Spring is just around the corner, and just like what you do with your home, consider ways to freshen up your marketing efforts for the second half of the year. Ask yourself if what you’re doing today is getting you closer to your goals? If not, dust off the things that have worked in the […]

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5 Simple St. Patrick’s Day Content Ideas for CPAs

St. Patrick’s Day is just around the corner. Rather than simply sharing a nice quote or fun beer-related image, here are five content alternatives you can whip up quickly to share. Share three tips your clients can use. Reference a three-leafed clover or shamrock in your content or headline. Create an infographic or short video […]

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