5 Ways to Stand Out On LinkedIn

Want to stand out among the more than 500,000 LinkedIn members? Here are five actions you can take to help increase your search ranking factor on this business-focused, social media platform. Download and share the infographic (image file) or PDF for quick reference. Use Industry Keywords: In the “Professional Summary” portion of your profile, use […]

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Does my website need a blog?

Arguments for and against from experts in the marketing and SEO field. What this boils down to really, is what you want to use the blog for, your business goals, and ability to manage content. Download or print this infographic to help you decide. SEMRush recently asked the Twitter-verse, “Does every website need a blog? […]

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5-Step LinkedIn Lead Generation Process

How are you leveraging your network? Below is a simple, five-step process to gaining leads using your free LinkedIn account. It’s takes some time, effort, and energy, but if you’re serious about gaining leads, this approach works. Connect with your connections. Go to your list of LinkedIn connections. Start alphabetically and pick at least 3 people you HAVEN’T […]

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3 Top-Secret LinkedIn Techniques to Gain Leads

According to Hootsuite, when it comes time for B2B companies to gain leads via social media, 89 percent of marketers trust LinkedIn to get the job done. If you’re looking to increase leads this year, one of these three, top-secret techniques might be the right formula for you. Lead Generation Forms Unlike the more common […]

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Crush Your Facebook Ads With These Tips

If you’re like me, you’ve dealt with Facebook’s 20% text rule, unapproved ads, and other frustrations. I’m here to tell you, there is some light at the end of this frustrating tunnel. Overcome the 20% text rule. Here are four techniques you can try to bypass this challenge, including using the: Ad review Grid Tool […]

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Boost Your Search Ranking With Search Intent Keywords

Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of […]

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