8 Spring Cleaning Marketing Tips To Refresh Your Efforts

Spring is just around the corner, and just like what you do with your home, consider ways to freshen up your marketing efforts for the second half of the year. Ask yourself if what you’re doing today is getting you closer to your goals? If not, dust off the things that have worked in the […]

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5 Simple St. Patrick’s Day Content Ideas for CPAs

St. Patrick’s Day is just around the corner. Rather than simply sharing a nice quote or fun beer-related image, here are five content alternatives you can whip up quickly to share. Share three tips your clients can use. Reference a three-leafed clover or shamrock in your content or headline. Create an infographic or short video […]

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Why Website Image File Names and Alt Tags Matter for SEO

You have a website and have probably never thought about the file names for your images. Worse, you’ve not considered the alt tags that go with them. Why are image file names important for SEO? In addition to helping you check an item off the website ADA compliance list, it also aids in your website’s […]

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How to Post Content on Your Facebook Company Page

Before you post anything on Facebook for your business, first ensure you have a company page, rather than a personal page on this social media platform. Hootsuite offers this seven-step process for creating a Facebook Business page, which is free to do. Tips about creating a Facebook business page: You must have a personal Facebook […]

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Down and Dirty SEO Checklist

Someone recently asked me to review a consultant’s SEO work on a new site they were launching. At first I thought, why’d you hire the person if you didn’t think they were doing the job correctly? Then I realized sometimes you don’t know what you don’t know. I told her she could hire me to […]

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5 Simple & Effective B2B Valentine’s Day Marketing Ideas

What can a B2B company do on Valentine’s Day that is just a little unexpected? Share some love of course. Even B2B companies can create a promotion their clients can appreciate. Here are five simple and easy suggestions. Send a simple email or video email greeting to your clients with a short message. Below are […]

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