What do football and marketing have in common?

Football and marketing you say? Yes, there are several similarities between the contact sport and the…well…the sport of contact. Here are a few of them. Planning. Before a football game takes place, a ton of planning is required. From players to strategy, from strategies to hail-mary passes, football requires the same amount of pre-planning as […]

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9 Accounting Blog Ideas to Get You Through Busy Season

What are you waiting for? Busy season is just around the corner. Are you preparing your content for release during that time when weekends are a thing of the past and a hot meal at the dinner table is a distant memory? Here are some fun topics for you and your staff that you can […]

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Why your website score is important – and how to find it.

What’s the score when it comes to websites? Is it important? Do you know yours? These are frequently asked questions by and of SEO professionals who are helping your site to reach the top of the search rankings. When going into a conversation like this, it’s best to be prepared. Why is it important? Remember, […]

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How to Leverage Text Messaging at Your Accounting Firm

If you have clients who are not in a traditional office environment, e.g., construction, manufacturing, restaurants, doctors, etc., consider implementing a text-message plan to help keep them informed. Before you begin, strategize a plan for the announcement, content, and timing. Inform clients about the type of text messages they can expect to receive. Start by […]

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Personal Value Propositions Aren’t Just for Execs

If you’re like many of the people, you are probably looking for freelance, full-time, or even part-time work. One step you may want to take is to develop a personal value proposition (PVP) to use in letters, interviews, social media profiles, and resumes. What is a personal value proposition? About a month ago, someone asked […]

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4 Ways to Stop Online Content Poaching Once and For All

Does your firm have online content, such as blogs or downloadable pieces, that you’ve seen on other people’s websites? If so, that’s called a copyright infringement. Every original piece of content you publish online is protected by copyright law – even if you do not register it. For added protection, you may register the content […]

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