How to Create Google Display Ads That Convert

No matter when your busy season is, consider adding graphical advertisements to your text ad rotation to gain access to new prospects, leads, and clients. They don’t cost any more than a text ad, and they run on relevant websites where your clients are spending time. Using Google Ads (previously Google AdWords), log in to […]

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Four Social Media Ideas Your Fans Are Going to Love

Here are some great tips to help keep fan engagement flowing all month long. Business Tips Your clients’ own businesses. They ask all kinds of questions throughout the year. Corral some of the most popular questions and share your responses in fun ways, like a Tip of the Week, Instagram story, short, animated video, or […]

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AI’s Impact on Social Media – Are you listening?

Feel that? It’s AI impacting your social media efforts. Artificial intelligence (AI) is not something new. In fact, it’s been around since the 1950s. If you’ve been watching “The Marvelous Mrs. Maisel,” you will know that Abe, the main character’s father, talks about his breakthrough AI project at Bell Labs in 1958. So, why are […]

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Create How-To Emails That Convert

Email is a great way to engage with clients. Providing them with information they can use leads to higher email open rates, links to your website, and calls to your office. Here are four email tips you can use while creating content for your website and social media profiles simultaneously. Create an email template for […]

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Bing’s Search Just Got a Boost

How you can benefit. As busy season approaches, you might be prepping your online ad campaigns to draw in new clients, leads, and prospects. One resource you might have passed over previously was Bing’s search engine ads. They work similar to Google Ads, but are powered by Microsoft’s tools, such as Bing, Yahoo, and LinkedIn. […]

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12 B2B Marketing Ideas for 2019

With the new year upon us, it’s time to begin creating your 2019 marketing plan. Here are 12 ideas to help get you started. Formulate a plan with monthly themes, topics, and goals. What do you want this year’s marketing efforts to accomplish for you? No matter what you choose, it should align with your […]

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