Spring-Cleaning-Marketing-Tips-Feature-Image 8 Spring Cleaning Marketing Tips To Refresh Your Efforts

8 Spring Cleaning Marketing Tips To Refresh Your Efforts

Spring is just around the corner, and just like what you do with your home, consider ways to freshen up your marketing efforts for the second half of the year. Ask yourself if what you’re doing today is getting you closer to your goals? If not, dust off the things that have worked in the […]

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3 Fun Ways to Engage Your Social Media Audience

You’ve been using social media efforts at your firm for a while, but just aren’t getting the kind of traction you’d like for your efforts. Here are three ways to engage your social media audience that goes beyond great headlines and blog posts. Before you begin, take a look at your social media analytics to […]

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The SEO Six-Pack for CPAs and Small Business Owners

When it comes to getting your smaller accounting firm found online, you might feel a little like David against Goliath. But, you don’t have to. There are many things you can do to get your firm in the spotlight, just like the big guys. Here are several suggestions you can implement quickly to help increase […]

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Letterman-Like Top-10 Tax Video You Can Make Yourself

For several years, late-night talk-show host, David Letterman, provided “Top 10” lists featuring accounting topics, like: Top 10 Things I’ve Learned from Being an Accountant; Top 10 Reasons I Decided to Become an Accountant; Top 10 Ways to Annoy an IRS Agent; and Top 10 Things You Don’t Want to Hear from Your Accountant. They […]

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Are chatbots a game changer for firms?

With so many tax-related changes happening in 2018 and beyond, you may be thinking about adding a chatbot to your website to help with customer service and to increase lead generation opportunities. But, is it a good idea? What does a chatbot do? A 2016 Deloitte Insights article said, “Chatbots – software applications that engage […]

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laptop-code_LI Sustaining a Successful B2B Facebook Strategy Post Algorithm Change

Sustaining a Successful B2B Facebook Strategy Post Algorithm Change

In case you haven’t heard, Facebook changed its algorithm in January 2018, to suppress even more advertising and organic publishing from companies, with the goal of featuring more content from people’s contacts. What does that mean for small business owners who are using this social media platform to increase engagement, drive traffic, generate leads, and […]

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