7 Killer Social Media Calendar Tips to Boost Traffic

You’re using social media for your company’s brand with the desire to increase brand awareness, to grow followers, and to create sales. But, do you have a plan? Here are seven, killer steps to crush your social media calendar needs. Find a tool or template that is easy to use. Here are several from social […]

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How to Write Compelling Facebook Ad Copy

When creating ads for Facebook, one of the biggest challenges you might face is writing the copy. Here are some guidelines to help you create compelling ad copy that aids in ad success. Facebook Ad Headline and Copy Tips There are 3 text field options – headlines, main text, and the news-feed link description. The […]

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6 Tips to Revolutionize Your PPC Campaigns

Search advertising, whether it’s a cost-per-click (CPC) or pay-per-click (PPC) campaign, isn’t the easiest marketing task to accomplish successfully. However, here are six things you can do to revolutionize your ad campaign’s effectiveness. Monthly Ad Campaign Creating and spending a monthly ad budget for search advertising is a great way to increase your brand’s awareness […]

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Content Marketing Tips from Mom

If you are like me, there were times you laughed at the phrases that came out of your mother’s mouth; only to realize later that she was right. In honor of Mother’s Day, here are nine content marketing tips based on common phrases you might have heard growing up. Keeping making that face, and it […]

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AI In Accounting Marketing

In a recent podcast with the Association for Accounting Marketing, I shared many tips about what, how, when, and why artificial intelligence might be used in accounting firms, particularly in their marketing efforts. Listen to the podcast here. Below is the script from the session. What’s the difference between AI and Machine Learning? AI is […]

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9 Social Media Pitfalls for CPAs

Many accounting firms recognize social media should be in their marketing mix; but, they lack knowledge of how to do it effectively. Below are some pitfalls to avoid as you build your firm’s social media presence to generate leads, to increase brand awareness, and to engage with clients and influencers. Failure to plan. Without a […]

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