Why Website Image File Names and Alt Tags Matter for SEO

You have a website and have probably never thought about the file names for your images. Worse, you’ve not considered the alt tags that go with them. Why are image file names important for SEO? In addition to helping you check an item off the website ADA compliance list, it also aids in your website’s […]

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How to Post Content on Your Facebook Company Page

Before you post anything on Facebook for your business, first ensure you have a company page, rather than a personal page on this social media platform. Hootsuite offers this seven-step process for creating a Facebook Business page, which is free to do. Tips about creating a Facebook business page: You must have a personal Facebook […]

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Down and Dirty SEO Checklist

Someone recently asked me to review a consultant’s SEO work on a new site they were launching. At first I thought, why’d you hire the person if you didn’t think they were doing the job correctly? Then I realized sometimes you don’t know what you don’t know. I told her she could hire me to […]

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5 Simple & Effective B2B Valentine’s Day Marketing Ideas

What can a B2B company do on Valentine’s Day that is just a little unexpected? Share some love of course. Even B2B companies can create a promotion their clients can appreciate. Here are five simple and easy suggestions. Send a simple email or video email greeting to your clients with a short message. Below are […]

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12 Fun & Easy Marketing Initiatives for Your Brand

If you haven’t put your marketing plan or social media theme schedule together for 2020, don’t worry, we’ve got you covered. Here are 12 things to consider and/or use in your efforts to increase engagement, to develop leads, and to grow your brand. Define your business goals and develop marketing initiatives that directly align with […]

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This Simple Call-To-Action Formula Drives Clicks

If you want someone to do something on your website, use an effective call-to-action. Here’s a simple formula to create an effective one for your landing pages: Verb + Benefit + Urgency or Place Verb Verbs are action words and should be first because they make the point—immediately—turning a button turn into a demand. Verbs […]

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