10 Fun Summer Marketing Ideas

You’ve made it past winter and as spring is just starting, you’re ready for some fun. Now is the time to be thinking about your summer marketing efforts—and to infuse some fun! Consider using that mentality when it comes to your company’s marketing efforts. Infuse your summer marketing effort with “fun!” 10 Fun Marketing Ideas […]

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5 Post Busy Season Online Ad Tips

Now that busy season is coming to a close for tax professionals, it’s time for another busy season—marketing your firm. Using online advertising is a great way to keep your firm’s name in top search engines. Here are five, online ad tips, or SEM, for placement in Google AdWords, Facebook ads, or Bing AdWords, to […]

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5 Things My Dog Taught Me About Marketing

There are so many things we can learn from our pets, in my case, dogs. As I’ve reflected on this recently, I was reminded of five things about their behavior that made me say, “Wow, the techniques they use to communicate with us are the same things I use in marketing every day.” Here they […]

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Google’s Mobile Site Moniker Impacts You

Google will be marking sites as mobile ready on mobile and tablet devices in search results beginning April 23, 2015. If you’re website isn’t mobile friendly, it will not receive the “Mobile-friendly” moniker on mobile and tablet devices. This is what it looks like: What does this mean for me? Updating your site to a […]

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10 Best Practices for a Lawful Social Media Policy

Now that more and more businesses are embracing social media in their businesses, let’s talk about social media policies. It’s not  only for the big businesses. Everyone who is using social media in their business should consider writing and sharing a social media policy. Let’s get started. What is a social media policy? Remember to […]

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