Landing-Page-feature-image 8 Landing Page Tips for Non-Profits and Small Businesses

8 Landing Page Tips for Non-Profits and Small Businesses

Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages: Clear, concise, compelling headlines 2-3 sentences about the offer/value 3-5 bullet points about the benefit(s) Form with 3-7 relevant fields Easy-to-notice call to action Relevant or compelling image Social sharing buttons On “submit,” directs […]

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Content-Marketing-Feature-Image 20 Favorite Marketing Content Formats

20 Favorite Marketing Content Formats

Creating marketing content is time consuming. As a small business owner, non-profit marketer, or CPA, you don’t have the time to keep writing content to draw leads to your site. Here are 20 marketing content types that can help drive traffic to your site, and that don’t take a lot of time to develop. Remember, […]

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Winterize-Marketing-Plan_feature-image 9 Ways to Winterize Your Marketing Plan

9 Ways to Winterize Your Marketing Plan

In preparation for the fall and winter months, now is the time to begin winterizing your marketing plan. The suggestions below are provided to help you develop a marketing plan that will carry you through those months, while helping to increase leads and to generate brand awareness for your business. If you own a smaller […]

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9-Digital-Marketing-Tips_feature-image 9 Digital Marketing Tips to Help You Reach Your Goals

9 Digital Marketing Tips to Help You Reach Your Goals

Whether you work in a non-profit, small business, partnership, or large company, these nine digital marketing tips may be used independently or together to help you reach your goals. Create and share. Measurable goals are the start. If you do not know what you want to get from the campaign, how will you know when […]

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Email-Marketing_Feature-image Email Tracking Codes Aid in Lead Generation

Email Tracking Codes Aid in Lead Generation

If your firm’s marketing team uses email to connect with clients, applying email tracking codes to links within emails will help to increase lead generation opportunities by tracking successful content. Once successful content is determined, you can then supplement the material with additional content, such as a whitepaper or webinar, and begin to create a […]

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Keyword-Research-and-SEM_feature-image Conducting Keyword Research for Killer Online Ads

Conducting Keyword Research for Killer Online Ads

Recently a client asked us to conduct some keyword research for her upcoming online, search engine marketing (SEM) campaign. She wasn’t sure what her keyword options were, or how to do it. Before we began our research, we needed to know what our client’s goals were. We began by asking a few questions: What product […]

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