20 CRM Tips for Small Business Owners

When it comes to customer relationship management (CRM), you must have a strategy to support your efforts. Or, you’ll soon find that leads begin to dry up; clients stop calling; and you begin to wonder what happened to your customer relationships? Below are twenty CRM tips to work into your overall business strategy, no matter […]

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SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

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Is Your Marketing Plan Like a Box of Chocolates?

14 Ways to Avoid the Spray-and-Pray Marketing Syndrome You’ve heard it a dozen times, “Life is like a box of chocolates.” However, that’s the last thing you want your marketing efforts to be – a surprise around every corner. Rather, you want to plan your marketing efforts strategically, all year, not just in the non-busy […]

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Website 101 – What You Should Know

Recently, I met with a new client, and the first thing he asked me was what I thought of his website? I told him it was stunning…because it is. He said, “Hmmm, most men don’t like it.” I said, “Because it’s not meant for men, it’s meant for women.” Know your audience when it comes […]

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How to Write Killer Headlines That Get Read – The Formula

Did you know that according to David Ogilvy, on average, headlines are read nearly five times as often as the body copy? That’s a lot of pressure when it comes to creating headlines. Here are some tips, and examples you can use to write headlines that get read, and lead to increased open rates. The […]

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Is Your Company Set Up For Social Media?

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Having an integrated marketing and communications plan helps to ensure all your marketing efforts are sprinkled throughout your marketing efforts, and align with your goals. Take five minutes to complete the checklist below to make sure you’ve covered all the initial basics […]

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