top-4-social-media-marketint-benefits_featured-image Top 4 Social Media Marketing Benefits

Top 4 Social Media Marketing Benefits

A recent Pew Internet study, found that social media users are highly engaged. According to the article, “Social media users are not casual. They’re not likely to log in, check the front page without scrolling and leave. They want to engage, to share and to connect. If something is an integral part of the daily […]

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Content_feature-image How One Piece of Content = 6 Social Media Posts

How One Piece of Content = 6 Social Media Posts

When creating an initial piece of online content, consider several different ways to post the information on social media. For example, if you wrote a blog post “3 Ways How To Make Charitable Contributions Count,” you could post that story in at least six different formats on social media. Rather than continuing to post the […]

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Busy-Business_feature-image 5 Marketing Content Ideas for the Busy Months

5 Marketing Content Ideas for the Busy Months

When you’re business is busy, the last thing you may be thinking about is marketing content. However, the worst time to think about it is when you’re not busy. Keeping your company, and/or personal brand circulating on the Internet is a great way to increase search engine rankings, and people’s ability to find you when […]

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Landing-Page-feature-image 8 Landing Page Tips for Non-Profits and Small Businesses

8 Landing Page Tips for Non-Profits and Small Businesses

Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages: Clear, concise, compelling headlines 2-3 sentences about the offer/value 3-5 bullet points about the benefit(s) Form with 3-7 relevant fields Easy-to-notice call to action Relevant or compelling image Social sharing buttons On “submit,” directs […]

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Content-Marketing-Feature-Image 20 Favorite Marketing Content Formats

20 Favorite Marketing Content Formats

Creating marketing content is time consuming. As a small business owner, non-profit marketer, or CPA, you don’t have the time to keep writing content to draw leads to your site. Here are 20 marketing content types that can help drive traffic to your site, and that don’t take a lot of time to develop. Remember, […]

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Winterize-Marketing-Plan_feature-image 9 Ways to Winterize Your Marketing Plan

9 Ways to Winterize Your Marketing Plan

In preparation for the fall and winter months, now is the time to begin winterizing your marketing plan. The suggestions below are provided to help you develop a marketing plan that will carry you through those months, while helping to increase leads and to generate brand awareness for your business. If you own a smaller […]

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