9-Digital-Marketing-Tips_feature-image 9 Digital Marketing Tips to Help You Reach Your Goals

9 Digital Marketing Tips to Help You Reach Your Goals

Whether you work in a non-profit, small business, partnership, or large company, these nine digital marketing tips may be used independently or together to help you reach your goals. Create and share. Measurable goals are the start. If you do not know what you want to get from the campaign, how will you know when […]

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Email-Marketing_Feature-image Email Tracking Codes Aid in Lead Generation

Email Tracking Codes Aid in Lead Generation

If your firm’s marketing team uses email to connect with clients, applying email tracking codes to links within emails will help to increase lead generation opportunities by tracking successful content. Once successful content is determined, you can then supplement the material with additional content, such as a whitepaper or webinar, and begin to create a […]

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Keyword-Research-and-SEM_feature-image Conducting Keyword Research for Killer Online Ads

Conducting Keyword Research for Killer Online Ads

Recently a client asked us to conduct some keyword research for her upcoming online, search engine marketing (SEM) campaign. She wasn’t sure what her keyword options were, or how to do it. Before we began our research, we needed to know what our client’s goals were. We began by asking a few questions: What product […]

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Marketing-Goals-Cheat-Sheet_Featured-Image Why We Love A Marketing Plan (And You Should, Too!)

Why We Love A Marketing Plan (And You Should, Too!)

Over the past few weeks, several of our clients are moving forward with some marketing efforts they may not have tried before, such as online ads, video marketing, and other great marketing efforts. Before we begin working with them, we often ask about their marketing plan and goals. Some have everything set up and know […]

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real-estate-enewsletter-tips 5 eNewsletter Tips for Real Estate Agents

5 eNewsletter Tips for Real Estate Agents

As a real estate agent, you have to always be thinking of new ways to expand your marketing strategy. Some of you are on LinkedIn or Facebook. Others are using social media platforms like Instagram, Twitter, or Pinterest to drive interest to their websites. But, have you thought about an eNewsletter? Email marketing is getting […]

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LinkedIn-Woman-Feature-Image 10 Personal Branding Tips Using LinkedIn

10 Personal Branding Tips Using LinkedIn

When it comes to being found online, especially for CPAs and business professionals, LinkedIn is the go-to social media platform of choice. Why is that? With over 238 million users in more than 200 countries and territories, and 1.5 million groups to participate in, it just makes sense. How do you leverage this powerful platform […]

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