Policy-318x198 10 Social Media Policy Questions to Consider

10 Social Media Policy Questions to Consider

Social media usage is becoming more and more mainstream and part of many company’s marketing efforts. Having a social media policy is something all business leaders should consider. Not only does it help identify who manages the social media strategy and how to address any challenges, but it also offers a road map for employees […]

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4 Tips to Developing a Personal Brand

Are you thinking about looking for a new job, or possibly starting a business, consider these personal branding tips to help you get started. Branding yourself is just as important as branding your products and services, and should be taken just as seriously. Consider this a business investment in yourself. 4 Tips Understand your brand: […]

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EmailSubjectLines-360x198 Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Marketing professionals have been hearing for some time now that email is dead. For those who still believe email is a great method for lead generation, customer retention, and ways in which to increase sales team’s response rates, this post is for you. No matter what your goal, keep in mind that your company’s brand […]

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AuthorRank_blogger Marketers Be Aware – AuthorRank to Rule SEO in 2013

Marketers Be Aware – AuthorRank to Rule SEO in 2013

In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a […]

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TimeForTaxes Is Your Marketing Campaign and Website Ready for Tax Season?

Is Your Marketing Campaign and Website Ready for Tax Season?

Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to […]

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AB_SplitTesting_CallOut1-216x198 5 Tips for Effective Marketing Campaign A/B Split Testing

5 Tips for Effective Marketing Campaign A/B Split Testing

Many clients ask me why I write two ads for a single online campaign they are running, whether it’s Google AdWords, LinkedIn Ads, or even email marketing? I reply, “If you aren’t split testing, how do you know what really works?” For those unfamiliar with split testing—or A/B testing—it’s basically taking the same marketing concept […]

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