EmailSubjectLines-360x198 Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Marketing professionals have been hearing for some time now that email is dead. For those who still believe email is a great method for lead generation, customer retention, and ways in which to increase sales team’s response rates, this post is for you. No matter what your goal, keep in mind that your company’s brand […]

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AuthorRank_blogger Marketers Be Aware – AuthorRank to Rule SEO in 2013

Marketers Be Aware – AuthorRank to Rule SEO in 2013

In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a […]

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TimeForTaxes Is Your Marketing Campaign and Website Ready for Tax Season?

Is Your Marketing Campaign and Website Ready for Tax Season?

Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to […]

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AB_SplitTesting_CallOut1-216x198 5 Tips for Effective Marketing Campaign A/B Split Testing

5 Tips for Effective Marketing Campaign A/B Split Testing

Many clients ask me why I write two ads for a single online campaign they are running, whether it’s Google AdWords, LinkedIn Ads, or even email marketing? I reply, “If you aren’t split testing, how do you know what really works?” For those unfamiliar with split testing—or A/B testing—it’s basically taking the same marketing concept […]

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social-media-256x198 5 Steps to Addressing FINRA Regulations in Relation to Social Media

5 Steps to Addressing FINRA Regulations in Relation to Social Media

According to the 7th Annual Investment Management Compliance and Testing Survey, 80 percent of registered investment advisors have adopted a formal, written social media policy. That’s up from 64 percent in 2011, and 43 percent in 2010. As your firm’s leaders and staff begin to move more and more toward social media for lead generation, […]

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SocialTeen-288x198 Social Media and Today’s Teen

Social Media and Today’s Teen

Would your teen be lost without social media? According to a recent study by AWeber, a top-rated email marketing software provider, 93 percent of U.S. high school and college students use mobile phones. That’s not shocker. What did surprise me was an astounding 90 percent are on Facebook—their parent’s network. Also, 47 percent use Skype […]

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