Branding Gone Wrong: Vegetable Jell-O and Zippo Perfume

7 Crazy Products from High-Profile Brands Branding…many people chalk that up to a logo, tag line, or worse, the name of a company alone. However, it’s much more than that. It’s a feeling you get when you interact with a brand you love and its products or services. It’s about how it relates to you […]

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How Buying Email Lists Can Get You Into Trouble

Recently a contact asked me if he should buy an email list? I gasped, and responded with a resounding, “NO!” He seemed a little shocked. So, I told him why I felt so strongly about it. Here’s what he learned. The Ugly Truth The site AWeber said it best when it published the blog post, […]

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Buyer Persona and the Keywords That Attract Them

What is buyer persona? According to this definition from HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.” Having a deep understanding of your buyer is crucial […]

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4 Marketing Things Successful Accounting Firms Are Doing

According to the “Marketing Budget Benchmark Study” conducted by the Association for Accounting Marketing and the Hinge Research Institute, a firm’s average marketing budget is up from 2015, and is now at 3.94 percent of a firm’s revenue. So, what are those firms spending their marketing dollars and time on? Here’s the short list. Agile […]

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How to Create An Effective Social Media Schedule

When your firm’s social media team has a content schedule they can commit to, their social media efforts not only became easier, they became more productive. The biggest benefit of creating an effective social media schedule is that stakeholders can view the information in one place, if you keep it in a central location, such […]

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5 Social Media Headline Formulas That Generate More Clicks

When it comes to social media engagement, think of your accounting firm’s (or any company) post headlines like newspaper headlines. If you cannot grab readers with the headline, you’ve already lost them. Here are some social media headline formulas you can use to help increase clicks to your website, content, registrations, and downloads. 8 words […]

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