Boost Content Engagement by Injecting Trivia and Quizzes

If your social media schedule is looking a little dull, just think how your followers feel? Consider injecting trivia questions and quizzes into your monthly schedule to help increase engagement and reignite your connection to fans. Here’s How Think about topics that resonate with your followers. You should know them pretty well by now. If […]

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10 Things to Tweet When You’re Stuck for Ideas

When you’re stuck for content to Tweet, here are ten ideas that might spark some creative content while increasing engagement with followers. Share posts from influencers. But more importantly, add your own comment. For example, here’s a post from HubSpot, “Holiday campaigns only run for a certain period of time. Don’t miss out by starting […]

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The Power of Hashtags and How To Use Them

At this point, most people have heard of a hashtag. However, they may not know how to use them, nor understand the power of them. The Power of Hashtags A hashtag is referenced by a hash or pound sign (#) within a social media platform. The word or phrase that follows the symbol corresponds to […]

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5 Ways to Overcome the Blogging Slump

You’re a business owner. Not a writer. Blogging for your company may not be a high priority; nor may it come naturally for you. However, you know having a blog on your website helps with marketing efforts and generating leads. Here are five tips to overcome the blogging slump, with examples focused on the accounting […]

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8 Keyword Phrase Placement Options to Increase SERP

Client question, “When I search for a phrase for my business, my results are on page three. How do I get my company to be on page one?” Answer: Keyword Usage When using keywords as part a marketing effort, choose only 1-3 terms that you want the business to be known for. The more keywords […]

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Easy-To-Implement Five-Step Email Drip Campaign Process

Clients have asked me, “What is an email drip campaign?” I respond, “Just what you probably think. It’s an automated email campaign sequence that drips information to leads and those who have engaged with your brand at some level. It is aligned with a business goal, tracked, and measured for success.” In many cases, it […]

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