9 eMarketing Tips for Small Business Owners

Recently I taught an eMarketing workshop, hosted by SCORE Bergen, for small business owners. The focus of the session was to help small business owners, already using social media, to increase leads with emarketing efforts. This included things like: Facebook boosted posts and paid ads; LinkedIn PPC/CPC campaigns and sponsored updates; Twitter cards and sponsored Tweets; […]

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9 Pieces of Marketing Advice Your Father Gave You

We don’t often think of fatherly advice as something that would apply to marketing. However, here are some great sayings my family and friends have heard from their fathers over the years and how they apply to marketing. Father’s Marketing Advice “Always keep the game in your line of sight.” My father often talked about […]

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10 Fun Summer Marketing Ideas

You’ve made it past winter and as spring is just starting, you’re ready for some fun. Now is the time to be thinking about your summer marketing efforts—and to infuse some fun! Consider using that mentality when it comes to your company’s marketing efforts. Infuse your summer marketing effort with “fun!” 10 Fun Marketing Ideas […]

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5 Post Busy Season Online Ad Tips

Now that busy season is coming to a close for tax professionals, it’s time for another busy season—marketing your firm. Using online advertising is a great way to keep your firm’s name in top search engines. Here are five, online ad tips, or SEM, for placement in Google AdWords, Facebook ads, or Bing AdWords, to […]

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5 Things My Dog Taught Me About Marketing

There are so many things we can learn from our pets, in my case, dogs. As I’ve reflected on this recently, I was reminded of five things about their behavior that made me say, “Wow, the techniques they use to communicate with us are the same things I use in marketing every day.” Here they […]

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