Personal-Branding-Feature-Image Personal Branding for the Small Business Owner

Personal Branding for the Small Business Owner

Many people think personal branding is only for celebs, yet each and every one of us has, and is, a brand. Personal branding, by definition, is the process by which we market ourselves to others. We do it each and every day through what we say, how we act, and yes, by what we wear. […]

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Google-Alert_Feature-Image 5 Google Alert Service Alternatives

5 Google Alert Service Alternatives

It’s been known for while now in the online marketing community that Google Alerts is going away. We’ve seen declines in alerts notifications, and are wondering just when it’s going to halt all together. None of us are certain. But with the recent demise of the RSS reader and other changes, it could be any […]

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Slideshare-Visibility-FeatureImage 7 Ways to Increase Visibility Using SlideShare

7 Ways to Increase Visibility Using SlideShare

For those who may not use SlideShare, you are missing a great opportunity share your content socially, while increasing search engine optimization (SEO) and online visibility. Further, the ShareShare audience is highly professional, ComScore feels even more so than LinkedIn. You can tag content, which we all know helps with SEO and helps to increase […]

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Poor-Performance Breaking Up With Your Social Network

Breaking Up With Your Social Network

It pains me as a social media and digital marketer to write this story; but, it must be said. There comes as time in every relationship when one of the parties is just not…well…living up to its side of the bargain. You’ve spent a lot of time, resources, and energy feeding your social network in […]

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Gaining-Employee-Social-Media-Advocates-Cover_small Gaining Brand Advocates Through Employee Engagement

Gaining Brand Advocates Through Employee Engagement

According to Webopedia, a brand advocate “is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.” Those people are often trusted by their friends, family, colleagues, etc. You know them and have seen them in action. They are […]

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Uncovering-Social-Media-and-SEO-Opportunitites-for-your-firm Maximize Your Firm’s Digital Reach with Social Media and SEO

Maximize Your Firm’s Digital Reach with Social Media and SEO

Social media and search engine optimization (SEO) should be a part of every firm’s marketing strategy today. But, are you sure you’re getting the most from your analytics, new social platforms, and SEO to help increase lead generation, the firm’s bottom line, and branding potential? Maximizing Your Firm’s Digital Reach I recently spoke at the […]

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