Bing’s Search Just Got a Boost

How you can benefit. As busy season approaches, you might be prepping your online ad campaigns to draw in new clients, leads, and prospects. One resource you might have passed over previously was Bing’s search engine ads. They work similar to Google Ads, but are powered by Microsoft’s tools, such as Bing, Yahoo, and LinkedIn. […]

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12 B2B Marketing Ideas for 2019

With the new year upon us, it’s time to begin creating your 2019 marketing plan. Here are 12 ideas to help get you started. Formulate a plan with monthly themes, topics, and goals. What do you want this year’s marketing efforts to accomplish for you? No matter what you choose, it should align with your […]

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12 Days of SEO

What’s your website done for you lately? Without proper search engine optimization (SEO), it might not be doing anything. Here are 12 things it can do to work harder for you. Go ahead…sing along. On the first day of SEO, my website gave to me… A target market for by brand; Two hours of research […]

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How do I know if my social media efforts are working?

If you haven’t been checking your firm’s social media stats monthly or quarterly, now is a great time to take a look back to determine your success or to define opportunities for improvement. Begin by asking yourself a few simple questions that can be answered by reviewing your social platform’s analytics. Have you increased followers? […]

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18 Busy-Season Marketing Tips

Fall is a great time to prepare for your busy-season and year-end marketing efforts. Use this checklist to prepare your website, to develop marketing campaigns, and to create content for social media sharing before year’s end. If you fall behind now, you may not recover until May.     Website Tips Your website should be […]

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6 Steps to Accounting Firm Instagram Success

Instagram may be daunting to tackle as part of your firm’s marketing strategy, but many firms have entered the arena. If you’re looking to increase your brand exposure and highlight your firm’s culture, this is the platform to use. Here are some best practices and tips to help get you started. Look at your competitor’s […]

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