5-Step LinkedIn Lead Generation Process

How are you leveraging your network? Below is a simple, five-step process to gaining leads using your free LinkedIn account. It’s takes some time, effort, and energy, but if you’re serious about gaining leads, this approach works. Connect with your connections. Go to your list of LinkedIn connections. Start alphabetically and pick at least 3 people you HAVEN’T […]

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3 Top-Secret LinkedIn Techniques to Gain Leads

According to Hootsuite, when it comes time for B2B companies to gain leads via social media, 89 percent of marketers trust LinkedIn to get the job done. If you’re looking to increase leads this year, one of these three, top-secret techniques might be the right formula for you. Lead Generation Forms Unlike the more common […]

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Crush Your Facebook Ads With These Tips

If you’re like me, you’ve dealt with Facebook’s 20% text rule, unapproved ads, and other frustrations. I’m here to tell you, there is some light at the end of this frustrating tunnel. **Update – Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images, according to Social Media Today. Overcome the 20% text […]

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Boost Your Search Ranking With Search Intent Keywords

Hey Siri, “Who’s the best, small-business accountant in my area?” Wouldn’t you love your firm to be among Siri’s responses? Sure, you would. What is search intent? Search intent is the “why” behind the search reasoning, e.g., to learn, sell, buy, DIY, etc. It is a descriptive keyword that triggers the search intent. Think of […]

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5 Scary Marketing Tricks for October

Communicating with clients can be scary, but it’s a must. Here are five, scary marketing tactics to tackle when tricks and treats are on everyone’s mind. Download the infographic to keep handy (or to share … wink). Or, watch the video tips. Postcard Madness: Connect with your clients with a Halloween-themed postcard. Link it to […]

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When is the best time to launch my website?

Knowing when to launch a new or redesigned website takes as much planning as the actual design. Here are some tips you can use to help plan for the launch; plus, pitfalls to avoid. Launch Plans Prior to any website launch, testing is paramount. But, there are many moving parts in a website launch, including […]

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