Are chatbots a game changer for firms?

With so many tax-related changes happening in 2018 and beyond, you may be thinking about adding a chatbot to your website to help with customer service and to increase lead generation opportunities. But, is it a good idea? What does a chatbot do? A 2016 Deloitte Insights article said, “Chatbots – software applications that engage […]

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laptop-code_LI Sustaining a Successful B2B Facebook Strategy Post Algorithm Change

Sustaining a Successful B2B Facebook Strategy Post Algorithm Change

In case you haven’t heard, Facebook changed its algorithm in January 2018, to suppress even more advertising and organic publishing from companies, with the goal of featuring more content from people’s contacts. What does that mean for small business owners who are using this social media platform to increase engagement, drive traffic, generate leads, and […]

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filler-up-content_LI Filler-Up: Content for Those Busy-Season Months

Filler-Up: Content for Those Busy-Season Months

If your staff perform tax-related services, you are hitting your busiest time of the year. Your head is down. Your brain is focused on the Tax Cuts and Jobs Act. The phone is ringing off the hook with questions from clients like, “Can I still claim this?” And, “Can I use cryptocurrency as a reliable […]

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bounce-rate_LI Do website bounce rates drive you crazy?

Do website bounce rates drive you crazy?

If you are the person looking at your website analytics each month, first, good for you! Your website analytics tell a strong story about how, what, when, and where people are looking at your site. Bounce rate, however, is something that often makes people crazy, because it can change drastically from one month to the […]

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Break-Email-rules_LI-1 Break These 5 Outdated Email Rules

Break These 5 Outdated Email Rules

Mobile devices have moved email marketing back to the forefront of every marketers marketing plan. Because of this, there are many outdated email rules that should be reconsidered in your marketing strategy. 5 Email Rules to Break Always send email in the middle of the week. Never send an email at the end of the […]

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