computer-screen-graph_LI Get Exposure Using LinkedIn's Publishing

Get Exposure Using LinkedIn’s Publishing

Having a company page on LinkedIn and sharing social media posts on that page is one way to gain exposure. But, here’s another, more effective approach—LinkedIn’s publishing tool, which allows you publish content on your personal profile. It works best with original content that lists you as the author, rather than canned content purchased from […]

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woman-frustrated-papers_LI Before Increasing Your Google AdWords Budget Do This

Before Increasing Your Google AdWords Budget Do This

If you’re using Google AdWords to increase brand reach, lead generation, or sales, you might not be getting the results you wanted using the budget you have. Before increasing your budget, however, consider these four things, especially if you’ve run ads before. Are you using the right keywords to draw in your target market via […]

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Top-20-social-media-hacks_LI Top 20 Social Media Hacks to Build Your Business

Top 20 Social Media Hacks to Build Your Business

As part of your business marketing plan, social media should be a major tool in the process. Here are 20 social media hacks for small business owners to help you build your business. (This is also available in video.) Many of these hacks can be used on one or more platforms and are designed to […]

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12-holiday-campaigns_LI 12 Holiday Marketing Campaigns for Businesses

12 Holiday Marketing Campaigns for Businesses

It’s nearly year-end and you want to go out with a bang. Here’s how you can make a holiday message that keeps on giving well into 2018. Plan a holiday campaign that is launched throughout the month and provides tips, gifts, and discounts your clients can use. Focus on fun and festive message imagery with […]

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holiday-event_LI Create a Holiday Event That Keeps on Giving

Create a Holiday Event That Keeps on Giving

During this time of year, people are busy…really busy. But, you want to make an impact with your clients and in your community. Here’s a great holiday event that keeps on giving. Invite clients to your office to create holiday-themed decorations that could be donated to the less fortunate in the area. Use inspirational quotes […]

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2018-Marketing-Checklist_LI 2018 Marketing Prep Checklist

2018 Marketing Prep Checklist

The New Year is just around the corner. Here is a 2018 Marketing Prep Checklist you can begin working on now to meet the demands you’ll face early in the year. Website Update your site’s copyright to reflect the new year and into 2-5 years into the future, e.g., © 2018 – 2022. Revise your […]

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