PinterestIcon-224x198 Five Ways to Add Pinterest to Your Marketing Mix

Five Ways to Add Pinterest to Your Marketing Mix

With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins. Jason Falls, CEO of Social Media Explorer and author of the book […]

Keep reading...
SEO-288x198 SEO / SEM – What’s the Difference?

SEO / SEM – What’s the Difference?

The other day I was speaking with a potential client who was very concerned about her SEO; and, how her paid ranking on Google was just not paying off. Immediately a red flag went off in my head. “Huh, SEO paid rankings on Google?” I thought. After I learning more about her situation, I realized […]

Keep reading...
LinkedIn_Logo30px 5 Steps to Optimize Your LinkedIn Company Page and Gain Leads

5 Steps to Optimize Your LinkedIn Company Page and Gain Leads

So you listed your company on LinkedIn, but maybe you have forgotten all about it—until now. Read on my friend. There are valuable tidbits below on ways to leverage your LinkedIn company page to your benefit, including generating leads. In fact, according to HubSpot’s Rebecca Corlis (@repcor), nearly 20% of visitors to the HubSpot LinkedIn […]

Keep reading...
eMail-Marketing-288x198 5 Things to Consider in Your Email Marketing Message

5 Things to Consider in Your Email Marketing Message

It’s a new year and you’re starting your marketing strategy with a welcome message to new clients. You want to engage them from the start, yet, know they might not remember how you got their name in the first place. To help get you started, below are a few staples to include in your welcome […]

Keep reading...
TwitterBirdComputer 3 Easy Twitter Tips for Each Day

3 Easy Twitter Tips for Each Day

We are all busy people and know that we need to keep our business, web site, and social media accounts current. It’s another way to keep folks engaged with us. Below are three easy things you can do each day while minimizing your social media time to help keep your Twitter followers engaged. Post an […]

Keep reading...