TimeForTaxes Is Your Marketing Campaign and Website Ready for Tax Season?

Is Your Marketing Campaign and Website Ready for Tax Season?

Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to […]

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AB_SplitTesting_CallOut1-216x198 5 Tips for Effective Marketing Campaign A/B Split Testing

5 Tips for Effective Marketing Campaign A/B Split Testing

Many clients ask me why I write two ads for a single online campaign they are running, whether it’s Google AdWords, LinkedIn Ads, or even email marketing? I reply, “If you aren’t split testing, how do you know what really works?” For those unfamiliar with split testing—or A/B testing—it’s basically taking the same marketing concept […]

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TimeManagement LinkedIn Management Tools Overview Plus Checklist

LinkedIn Management Tools Overview Plus Checklist

The other day I was posting blog links to a variety of my LinkedIn groups—I have a couple dozen and three profiles, so this can be a daunting task—and my husband said, “There must be a better way to do that.” I replied, “You’re right!” Below are several LinkedIn management tools to help speed up […]

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social-media-256x198 5 Steps to Addressing FINRA Regulations in Relation to Social Media

5 Steps to Addressing FINRA Regulations in Relation to Social Media

According to the 7th Annual Investment Management Compliance and Testing Survey, 80 percent of registered investment advisors have adopted a formal, written social media policy. That’s up from 64 percent in 2011, and 43 percent in 2010. As your firm’s leaders and staff begin to move more and more toward social media for lead generation, […]

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SocialTeen-288x198 Social Media and Today’s Teen

Social Media and Today’s Teen

Would your teen be lost without social media? According to a recent study by AWeber, a top-rated email marketing software provider, 93 percent of U.S. high school and college students use mobile phones. That’s not shocker. What did surprise me was an astounding 90 percent are on Facebook—their parent’s network. Also, 47 percent use Skype […]

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