social-media-256x198 5 Steps to Addressing FINRA Regulations in Relation to Social Media

5 Steps to Addressing FINRA Regulations in Relation to Social Media

According to the 7th Annual Investment Management Compliance and Testing Survey, 80 percent of registered investment advisors have adopted a formal, written social media policy. That’s up from 64 percent in 2011, and 43 percent in 2010. As your firm’s leaders and staff begin to move more and more toward social media for lead generation, […]

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SocialTeen-288x198 Social Media and Today’s Teen

Social Media and Today’s Teen

Would your teen be lost without social media? According to a recent study by AWeber, a top-rated email marketing software provider, 93 percent of U.S. high school and college students use mobile phones. That’s not shocker. What did surprise me was an astounding 90 percent are on Facebook—their parent’s network. Also, 47 percent use Skype […]

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TwitterBirdComputer How to Pitch to Niche-Market Bloggers via Twitter

How to Pitch to Niche-Market Bloggers via Twitter

The other day a non-profit client asked me how they could gain more exposure with niche-market bloggers, particularly on Twitter? Below are some of their questions along with my recommendations for any type of organization, company , or firm. Client’s Questions Who should we talk to? Who’s writing about our field? We want to expand […]

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Time_GreenSand-212x198 This Productivity Tip Saves Time—Bookmarklets

This Productivity Tip Saves Time—Bookmarklets

Raise your hand if you could use a little more time in your day. Here’s one solution that’s making a big splash that might just save you enough time in your day so you can enjoy that cup of coffee while looking out your window instead of at your mobile device. Bookmarklets. What is a […]

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MarketersFavSocMedTools-360x198 Corporate Social Media by the Numbers

Corporate Social Media by the Numbers

If you’re still on the fence on if/why/how your company should be involved with social media, these numbers may help sway you toward the online medium. According to All Twitter, 94 percent of corporates use social media and of that number, 85 percent say they’ve witnessed an increase in business exposure. That statistic alone should […]

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Solution-216x198 Twitter Strategy Change Impact’s LinkedIn Sharing Features

Twitter Strategy Change Impact’s LinkedIn Sharing Features

On June 29, Twitter updated its sharing processes with other social media platforms, impacting how updates may be synched with other social media platforms, such as LinkedIn. What does this mean for you? Sharing posts from LinkedIn with Twitter will still be possible; however, to do so, you must first post them on LinkedIn, versus posting […]

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