google_plus_logo-368x270 Why Should I Care about Google+?

Why Should I Care about Google+?

I’ve seen this question asked over and over again from clients, LinkedIn connections, and on major social platforms. In short, my answer is this. Check your analytics for referral traffic. If Google is not among the top 5, or even 10 referral resources, toss out this blog post and all those referenced within. However, if […]

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personalbranding 4 Tips to Developing a Personal Brand

4 Tips to Developing a Personal Brand

With a new year just around the corner, thinking about your career and personal goals for 2013, just might make it on your “to-do” list. If you’re graduating and looking for that first job, are thinking about looking for a new job, or possibly starting a business, consider these personal branding tips to help you […]

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Crystal-Ball-288x198 Five 2013 Social Media and Marketing Trends

Five 2013 Social Media and Marketing Trends

With just a couple weeks left in the year, I’m starting to see several “trend-related” articles appear in the social media sphere. Like many, I too am prophesizing about what 2013 will bring in the marketing and social media space. On the short list are: Mobile: If your website is not optimized for mobile because […]

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EmailSubjectLines-360x198 Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Email Isn’t Dead – 10 Tips for Writing Great Subject Lines

Marketing professionals have been hearing for some time now that email is dead. For those who still believe email is a great method for lead generation, customer retention, and ways in which to increase sales team’s response rates, this post is for you. No matter what your goal, keep in mind that your company’s brand […]

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AuthorRank_blogger Marketers Be Aware – AuthorRank to Rule SEO in 2013

Marketers Be Aware – AuthorRank to Rule SEO in 2013

In the past, marketers were focusing on keywords and search engine optimization to highly influence their brand’s search engine results page (SERP) ranking. In 2013, there is a strong likelihood that will change. What will be the focus? Author rank (AuthorRank) or agent rank. How does it work? The more an agent writes on a […]

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