social-media-256x198 4 Content Curation Tips

4 Content Curation Tips

At times, it seems it takes more to be heard among the loud voices of social media. Then there are other times when things take off like they are strapped to a rocket. Below are four tips to help you with social media content curation once you’ve made the initial post. Launch the content everywhere. […]

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JobViteSocialRecruitingSurvey-183x198 Social Media Recruiting Tips for CPA Firms

Social Media Recruiting Tips for CPA Firms

I recently had the privilege of speaking on a webinar for a select group of CPA firm recruiters about the use of social media in recruiting efforts. After the session, I knew this topic was of great interest and value. Below you’ll find tips and techniques, along with best practice examples and job aids you […]

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SocialTeen-288x198 Teens and Social Media Usage – Some Stats May Surprise You

Teens and Social Media Usage – Some Stats May Surprise You

Today I was reading some articles about teen social media usage for an upcoming speaking engagement, and was amazed at some stats released by Pew Research this summer. Because I’m involved in social media activities everyday, it’s important I know about trends and understand what the next generation is focusing on. The report provides that. […]

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TimeForTaxes Is Your Marketing Campaign and Website Ready for Tax Season?

Is Your Marketing Campaign and Website Ready for Tax Season?

Tax season may seem far into the future; when in reality, it’s just around the corner. Now is the time to be thinking about your marketing push—starting now in fact—and your website and digital marketing content to prepare for the upcoming tax season and to draw in new clients. Below are few key tasks to […]

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AB_SplitTesting_CallOut1-216x198 5 Tips for Effective Marketing Campaign A/B Split Testing

5 Tips for Effective Marketing Campaign A/B Split Testing

Many clients ask me why I write two ads for a single online campaign they are running, whether it’s Google AdWords, LinkedIn Ads, or even email marketing? I reply, “If you aren’t split testing, how do you know what really works?” For those unfamiliar with split testing—or A/B testing—it’s basically taking the same marketing concept […]

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