TwitterBirdComputer 3 Simple Things to Tweet Each Day

3 Simple Things to Tweet Each Day

Twitter is not a new medium, though many people feel like it is. In fact, Twitter was announced at South-by-Southwest in 2006 and quickly went mainstream shortly thereafter. Since then, it has over 200 million accounts in existence as of September 2011. As you consider social media in your firm, take a look at Twitter […]

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Call-to-Action 5 Call-to-Action Copy Tips to Get People Responding

5 Call-to-Action Copy Tips to Get People Responding

Have you ever thought you had great ad copy for your latest digital marketing campaign, only to be disappointed in the results? The tips below may help you or your marketing team to write compelling call-to-action copy that gets the results you’ve been looking for. Verbs & Subjects: Leveraging the power of verbs—words that express […]

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PinterestIcon-224x198 Five Ways to Add Pinterest to Your Marketing Mix

Five Ways to Add Pinterest to Your Marketing Mix

With Pinterest gaining so much momentum, it’s important to be prepared for the potential marketing opportunities in this space. Like other social media platforms, this one allows other people to “re-pin” and “like” your content, as well as to comment on your pins. Jason Falls, CEO of Social Media Explorer and author of the book […]

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SEO-288x198 SEO / SEM – What’s the Difference?

SEO / SEM – What’s the Difference?

The other day I was speaking with a potential client who was very concerned about her SEO; and, how her paid ranking on Google was just not paying off. Immediately a red flag went off in my head. “Huh, SEO paid rankings on Google?” I thought. After I learning more about her situation, I realized […]

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LinkedIn_Logo30px 5 Steps to Optimize Your LinkedIn Company Page and Gain Leads

5 Steps to Optimize Your LinkedIn Company Page and Gain Leads

So you listed your company on LinkedIn, but maybe you have forgotten all about it—until now. Read on my friend. There are valuable tidbits below on ways to leverage your LinkedIn company page to your benefit, including generating leads. In fact, according to HubSpot’s Rebecca Corlis (@repcor), nearly 20% of visitors to the HubSpot LinkedIn […]

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