9 Facebook Ad Best Practices

There are three text fields in a Facebook ad – headlines that go under the image, main ad text that sits above the image, and the news-feed link description that appears below the headline. Download the Facebook Content Template to help you write within the confines of the ad-copy lengths. When writing ad copy, keep […]

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5 Scary Marketing Tricks for October

Communicating with clients can be scary, but it’s a must. Here are some scary marketing tactics to tackle this month when tricks and treats are on everyone’s mind. Send an email or a postcard (letters won’t get opened) to your clients about tax reform changes. There are letters in the AICPA’s Tax Reform Resource Center […]

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How to Re-Engage Email Slackers

Your email list can be a golden ticket if you pay close enough attention to it. Below are some tips you can use to re-engage those who haven’t opened or clicked on an email in a while. After all, you only want email contacts who are actually going to consume your content, right? Who’s on […]

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9 Ways to Avoid Landing in Your Client’s Email Spam Box

Writing, designing, and sending emails takes time—time you could otherwise spend on your business. Why risk the chance that your recipients’ disregard your emails, or worse, mark them as spam? Did you know that if a significant number of your email recipients mark your email as spam, it impacts your next delivery cycle? It’s called […]

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How to Accessorize Your Brand

When it comes to standing out from your competition, sometimes you have to accessorize your brand. What does that mean? It means to apply different techniques to help your brand to stand out, to be seen, and to draw in your target market through awareness, interest, desire, and action. Download this free, how to “Accessorize […]

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Do your customers understand your services?

If you offer services that client’s may not fully understand, consider making short, explainer videos to highlight your firm’s services and how each might benefit clients. What is an explainer video? These specific videos are short, online marketing tools used to explain a product or service. Types of Explainer Videos There are three basic, explainer […]

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