How to Monetize a Simple or Free Service

If you offer payroll services at your firm, you probably get the Federal Labor Law Posting posters that you can share with clients for free. You could monetize that free service for a low cost and small return on investment for non clients. Consider sharing information about the posters with your Chamber of Commerce colleagues, […]

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Marketing That Goes Bump In Your Business

Marketing can be scary. Here are some frightful errors thwarting your efforts, plus ways to solve them.   The boogie man answers your online ads. Do keyword research before creating an online ad campaign to ensure they reach your target market versus some random person. Tools like Google or Bing’s Keyword Planner help you find […]

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What do football and marketing have in common?

Football and marketing you say? Yes, there are several similarities between the contact sport and the…well…the sport of contact. Here are a few of them. Planning. Before a football game takes place, a ton of planning is required. From players to strategy, from strategies to hail-mary passes, football requires the same amount of pre-planning as […]

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9 Accounting Blog Ideas to Get You Through Busy Season

What are you waiting for? Busy season is just around the corner. Are you preparing your content for release during that time when weekends are a thing of the past and a hot meal at the dinner table is a distant memory? Here are some fun topics for you and your staff that you can […]

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Why your website score is important – and how to find it.

What’s the score when it comes to websites? Is it important? Do you know yours? These are frequently asked questions by and of SEO professionals who are helping your site to reach the top of the search rankings. When going into a conversation like this, it’s best to be prepared. Why is it important? Remember, […]

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How to Leverage Text Messaging at Your Accounting Firm

If you have clients who are not in a traditional office environment, e.g., construction, manufacturing, restaurants, doctors, etc., consider implementing a text-message plan to help keep them informed. Before you begin, strategize a plan for the announcement, content, and timing. Inform clients about the type of text messages they can expect to receive. Start by […]

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