Why should my B2B company use social media?

In case you’ve been living under a rock for the past decade, social media is not a new marketing tactic. It has proven to be effective for B2B brands. There are hundreds of B2B case studies that prove the effectiveness of well-executed social media marketing strategies and their return on investment. But, if you’re getting […]

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Are My Content Development Efforts Paying Off?

If you spend a lot of time creating content for your website, social media posts, and advertising you want to know if your efforts are working. Here are five important questions to answer to determine if what you’re creating is relevant and if it’s paying off. Download the ebook to get all this information in […]

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5 Free Small Business Marketing Initiatives For Slow Times

As a business owner, having time on your hands might make you nervous. Fill the time with tasks like these that can help you regain momentum when your business is back up and running. Here are five marketing initiatives you can do without spending a dime. Claim your local, Google business listing. If you have […]

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Do Your Content Metrics Make You Crazy?

If you’re generating content to gain leads, expand your brand reach, or engage followers, here are some metrics to help you determine how successful your content creation efforts are. Measure Wherever and Whenever Here are four measurement infographics you can download and reference whenever you’re considering a content campaign, including User Behavior, Engagement, SEO Outcomes, […]

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How To Craft a Profitable LinkedIn InMail Message

If you’re not using LinkedIn for more than networking and displaying your current work history, this is going to blow your mind. You can reach your target market easily with LinkedIn’s InMail messages. It’s not free, but if you’re looking to grow your leads this year, this could be a game-changer for you. What is […]

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Is Geo-fencing Right for My B2B

Recently, a client mentioned she was approached by a company offering geofencing marketing options. Fortunately, she reached out to me before spending any hard-earned money on that effort. Here’s why. According to Moblyft, “Geo-fencing primarily refers to the predesigned and predetermined distance to attain or retain a customer base. Similarly, your Wi-Fi or Bluetooth is […]

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