Facebook Mobile Ad Changes Impact Your Marketing

Effective August 19, Facebook’s mobile ad platform will change. According to the Facebook Business Blog, “Mobile News Feed ads will be compressed in order to “match the look and feel of the new Facebook design introduced earlier this year.” What’s changing? In the past mobile ads have had seven lines of text available, plus a […]

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How To Create an Event Tracking Report

Do you ever wonder how many people click on your form submit button or watch a video on your website? Event tracking reports can help you do just that–track what people are doing on your site. Before you can track things, however, you need to add event tracking to your website. If you’re using WordPress, […]

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20 of Our Best Social Media Tips This Year

In honor of Social Media Day on June 30, we’ve shared links to our most popular social media stories thus far this year. How to maximize Instagram Posts and Avoid Shadow Banning How to Create a Google Analytics Social Media Report 7 Killer Social Media Calendar Tips to Boost Traffic 5 Social Media Marketing Tips […]

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3 Simple Tips to Improve Your Boring Emails

When it comes to writing professional emails, it’s not always easy. Here are three tips to help you write more effective emails that increase open rates and generate clicks to your website. The Why Your first consideration should be why you’re writing/sending the email in the first place. What question are you asking or answering? […]

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7 Awesome Google Ads Best Practices for Success

If you’re spending money on text ads in a cost-per-click (CPC) or pay-per-click (PPC) campaign with Google, here are seven best-practice tips to help you succeed. Write 3-4 ads per ad group. Check them on a weekly basis to see what is performing the best. Pause the under-performing ads and enter a new one for […]

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Google Analytics’ Not Set and Its Fix

I often hear these questions in the Google Analytics courses I teach, “Why do I get ‘Not Set’ in my analytics and how do I fix it?” Below are several reasons why you might get this. Plus, how to remedy it. Why does the ‘not set’ data reference appear in my Google analytics reports? It […]

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