computer-screen-graph_LI Get Exposure Using LinkedIn's Publishing

Get Exposure Using LinkedIn’s Publishing

Having a company page on LinkedIn and sharing social media posts on that page is one way to gain exposure. But, here’s another, more effective approach—LinkedIn’s publishing tool, which allows you publish content on your personal profile. It works best with original content that lists you as the author, rather than canned content purchased from […]

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What do football and marketing have in common?

Football and marketing you say? Yes, there are several similarities between the contact sport and the…well…the sport of contact. Here are a few of them. Planning. Before a football game takes place, a ton of planning is required. From players to strategy, from strategies to hail-mary passes, football requires the same amount of pre-planning as […]

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Personal Value Propositions Aren’t Just for Execs

If you’re like many of the people, you are probably looking for freelance, full-time, or even part-time work. One step you may want to take is to develop a personal value proposition (PVP) to use in letters, interviews, social media profiles, and resumes. What is a personal value proposition? About a month ago, someone asked […]

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Catsup Versus Ketchup – How to Stand Out from Your Competition

I recently saw a story that Heinz was considering a pitch that the fictional “Mad Men” character Don Draper pitched on the television show. His pitch was about what’s missing? What’s missing from plain fries, from a condiment-free burger, or steak? “Pass the Heinz,” the pitch stated. Then I watched the competitor’s pitch, done by […]

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Branding Gone Wrong: Vegetable Jell-O and Zippo Perfume

7 Crazy Products from High-Profile Brands Branding…many people chalk that up to a logo, tag line, or worse, the name of a company alone. However, it’s much more than that. It’s a feeling you get when you interact with a brand you love and its products or services. It’s about how it relates to you […]

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Social Media Listening – Should you be doing it?

Your firm has venturing into the social media space. It’s sending Tweets, posting information on Facebook, and engaging on Pinterest. But, are you also listening to the conversations about your brand? How about listening for things going on in your clients’ industries? Posting content without listening is like pinning the tail on the donkey and […]

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