9 Pieces of Marketing Advice Your Father Gave You

We don’t often think of fatherly advice as something that would apply to marketing. However, here are some great sayings my family and friends have heard from their fathers over the years and how they apply to marketing. Father’s Marketing Advice “Always keep the game in your line of sight.” My father often talked about […]

Keep reading...

SEO Versus SEM – What’s Better for My Brand?

Over the years, I have heard arguments that a marketing team should focus its effort on SEO versus SEM, and vice versa. Here, I’ll share the benefits of each. And, how you can leverage the power of one or both to influence your branding and overall search rankings. What is SEO? Search engine optimization (SEO) […]

Keep reading...
top-4-social-media-marketint-benefits_featured-image Top 4 Social Media Marketing Benefits

Top 4 Social Media Marketing Benefits

A recent Pew Internet study, found that social media users are highly engaged. According to the article, “Social media users are not casual. They’re not likely to log in, check the front page without scrolling and leave. They want to engage, to share and to connect. If something is an integral part of the daily […]

Keep reading...
LinkedIn-Woman-Feature-Image 10 Personal Branding Tips Using LinkedIn

10 Personal Branding Tips Using LinkedIn

When it comes to being found online, especially for CPAs and business professionals, LinkedIn is the go-to social media platform of choice. Why is that? With over 238 million users in more than 200 countries and territories, and 1.5 million groups to participate in, it just makes sense. How do you leverage this powerful platform […]

Keep reading...
Personal-Branding-Feature-Image Personal Branding for the Small Business Owner

Personal Branding for the Small Business Owner

Many people think personal branding is only for celebs, yet each and every one of us has, and is, a brand. Personal branding, by definition, is the process by which we market ourselves to others. We do it each and every day through what we say, how we act, and yes, by what we wear. […]

Keep reading...
Slideshare-Visibility-FeatureImage 7 Ways to Increase Visibility Using SlideShare

7 Ways to Increase Visibility Using SlideShare

For those who may not use SlideShare, you are missing a great opportunity share your content socially, while increasing search engine optimization (SEO) and online visibility. Further, the ShareShare audience is highly professional, ComScore feels even more so than LinkedIn. You can tag content, which we all know helps with SEO and helps to increase […]

Keep reading...